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Principal Designer

Virtual Vocations Inc · New York, NY, USA ·

Job type:
Full Time

Leading the design of discovery experiences for Yahoo Games, the full-time Principal Product Designer will create engaging surfaces and entry points that transform casual visitors into dedicated players while collaborating with cross-functional teams in a hybrid work environment.
Key responsibilities

Own the discovery experience for Yahoo Games, designing entry points and moments that encourage user engagement
Collaborate with Marketing and Creative teams to develop promotional surfaces that effectively convert users without feeling like advertisements
Utilize research and data to iterate on designs, ensuring they resonate with user motivations and enhance the overall gaming experience

Required qualifications

10+ years of experience in designing consumer-facing digital products with a strong portfolio showcasing strategic leadership
Proven experience in designing marketing, discovery, or acquisition surfaces that drive user engagement
Familiarity with game mechanics and player motivations to inform design decisions
Hands-on proficiency with design tools such as Figma and AI-assisted prototyping tools
Strong analytical mindset with experience in A/B testing and user insights to inform product direction