Campaign Marketing Manager, Forma

Campaign Marketing Manager

As our Campaign Marketing Manager, you will be responsible for setting creative campaign strategies and go-to-market campaigns for our Architecture, Engineering, Construction, and Operations portfolio in the global education market. You will help build the vision and plans that will ensure Autodesk becomes a trusted partner with students, educators, and key influencers, strongly aligned and supported in industry. You will report to the Manager, Global Campaigns.
Responsibilities
Responsible for development and production of master campaign deliverables, creative concept and bill of materials defined by strategy brief, ensuring consistency, quality and delivery timelines and partnering with external agencies
Oversee internal or employee communications strategy based on campaign sizing and relevance
Skilled at AI prompt design, rapid iteration, and output evaluation
Collaborate with cross functional teams; Audience Marketing, Field Marketing, Digital Strategy, Field Engagement, and Curriculum and Certification to align strategies, desired outcomes, and reporting
Adopt an audience-first mindset across every stage of the lifecycle journey and understand the target audience's needs, preferences, behaviors, and demographics to inform content creation that resonates, is relevant, impactful, and engaging
Develop campaign creative concepts—e.g., theme, look & feel—from ideation through to completion via agency
Deliver campaigns, assets, and playbook(s) to customer-facing teams to execute and activate in global markets
Manage the strategy and development of global nurture campaigns with focus on the first 60 days of our audiences' post-download journey and beyond
Achieve or exceed return on marketing investment success metrics (ROMI), consistently leveraging data-driven insights to inform decision-making
Manage cross-functional team communication, briefings, and quarterly business updates
Minimum Qualifications
BA, BS or equivalent degree in marketing, communications or equivalent work experience
5+ years of experience developing global marketing campaigns for a large company
Proficiency with marketing campaign tools (Draftr, Marketo, Airtable, CMT (Salesforce Campaign Management Tool, Allocadia). Data analytics software (Adobe Customer Journey Analytics, PowerBI, Fullstory) will be beneficial
Demonstrated experience using GenAI/ML to accelerate campaign strategy, creative concepting, content variants, audience insights/segmentation, channel optimization, and experimentation design (A/B, multivariate, incrementality).
Proven success influencing large, global, cross-functional teams from planning to execution
Excellent written and oral communication skills are required to build customer-facing campaigns, assets, creative briefs, and campaign strategy presentations
Preferred Qualifications
Adept at collaborating within a highly matrixed environment
A commitment to providing exceptional customer experiences
You can have hard conversations to drive prioritization for better outcomes
You have a sense of urgency in approaching critical challenges
Unafraid to try new things and challenge the status quo
Excellent PowerPoint skills and comfortable presenting to executive audiences