Content Strategist - Marketing and Communications

Southeast Missouri State University
Salary: Depends on Qualifications

Job Type: Full-Time

Job Number: 202600256

Location: Cape Girardeau, MO

Department: Marketing and Communications

Closing
Position Summary
Content Strategist
University Marketing & Communications
Full-Time
University Marketing and Communications at Southeast Missouri State University seeks a creative and efficient storyteller with strong copywriting instincts who can craft compelling content. The content strategist is responsible for developing a clear strategy for inspiring and engaging the audience and communicating the brand story across multiple channels. The strategist then measures and analyzes results and engagement to refine what's working and what isn't with regard to the brand's content marketing efforts.

Primary Responsibilities

Write effective email marketing content, including e-newsletters, automated communication workflows, and SMS, that guides users through defined journeys and results in marketing conversions

Develop compelling stories and messages that attract and grow a digital audience online and in publications while following brand standards and communication style guidelines

Work closely with key stakeholders within the University's colleges, divisions, and departments to develop communications that strategically target audiences, including prospective students, parents, alumni, and media

Write and create effective landing pages to improve search engine optimization

Monitor and analyze key metrics to improve digital communications and performance

Enthusiastically collaborate with team members to achieve University goals and create effective campaigns

Required Qualifications

Bachelor's degree in marketing, advertising, communications, journalism, public relations, English, or related field

Demonstrated experience writing for compelling stories within brand voice

Solid understanding of marketing and media channels and how to strategize and message effectively at different stages in the sales funnel

Excellent communication skills

Demonstrated excellent creative and idea generation skills

An impeccable eye for detail, proofreading, and editing skills

Evidence of organizational skills and ability to consistently meet deadlines

Collaborative working style with a focus on building relationships across teams and promoting content best practices

Ability to use email marketing platforms to design and create communications

Required Information & Deadline
Application Deadline: The position is currently available and will remain open until filled. To ensure full consideration, applications must be received by August 7, 2026.

Additional Information
About Southeast Missouri State University (SEMO): Founded in 1873 and accredited by the Higher Learning Commission, Southeast Missouri State University provides student-centered education and experiential learning with a foundation of liberal arts and sciences, embracing a tradition of access, exceptional teaching, and commitment to student success that significantly contributes to the development of the region and beyond. SEMO values access to high-quality, affordable education with a broadly representative student body, faculty, and staff that respects and celebrates a diverse learning community in a global society.

SEMO Fast Facts

SEMO Strategic Action Plan

Southeast Missouri State University is committed to providing equal employment opportunity and to the principles of affirmative action. In accordance with this commitment, and in compliance with the requirements of applicable laws, it is the policy of the University to provide equal opportunity for all applicants and employees in its employment practices, without regard to race, color, ethnicity, religion, national origin, sex, sexual orientation, gender identity, age, genetic information, disability, or protected veteran status. The University believes that a diverse University community advances the academic purposes of the University and enhances the working and learning environment.

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