Content Strategist - Marketing and Communications

Southeast Missouri State University

Salary:

Depends on Qualifications
Job Type:

Full-Time
Job Number:

202600256
Location:

Cape Girardeau, MO
Department:

Marketing and Communications
Position Summary

Content Strategist

University Marketing & Communications at Southeast Missouri State University seeks a creative and efficient storyteller with strong copywriting instincts who can craft compelling content. The content strategist is responsible for developing a clear strategy for inspiring and engaging the audience and communicating the brand story across multiple channels. The strategist then measures and analyzes results and engagement to refine what's working and what isn't with regard to the brand's content marketing efforts.
Primary Responsibilities

Write effective email marketing content, including e-newsletters, automated communication workflows, and SMS, that guides users through defined journeys and results in marketing conversions
Develop compelling stories and messages that attract and grow a digital audience online and in publications while following brand standards and communication style guidelines
Work closely with key stakeholders within the University's colleges, divisions, and departments to develop communications that strategically target audiences, including prospective students, parents, alumni, and media
Write and create effective landing pages to improve search engine optimization
Monitor and analyze key metrics to improve digital communications and performance
Enthusiastically collaborate with team members to achieve University goals and create effective campaigns
Required Qualifications

Bachelor's degree in marketing, advertising, communications, journalism, public relations, English, or related field
Demonstrated experience writing for compelling stories within brand voice
Solid understanding of marketing and media channels and how to strategize and message effectively at different stages in the sales funnel
Excellent communication skills
Demonstrated excellent creative and idea generation skills
An impeccable eye for detail, proofreading, and editing skills
Evidence of organizational skills and ability to consistently meet deadlines
Collaborative working style with a focus on building relationships across teams and promoting content best practices
Ability to use email marketing platforms to design and create communications
Required Information & Deadline

Application Deadline: The position is currently available and will remain open until filled. August 7, 2026.
Additional Information

About Southeast Missouri State University (SEMO): Founded in 1873 and accredited by the Higher Learning Commission, Southeast Missouri State University provides student-centered education and experiential learning with a foundation of liberal arts and sciences, embracing a tradition of access, exceptional teaching, and commitment to student success that significantly contributes to the development of the region and beyond. SEMO values access to high-quality, affordable education with a broadly representative student body, faculty, and staff that respects and celebrates a diverse learning community in a global society.
SEMO Fast Facts
SEMO Strategic Action Plan
Southeast Missouri State University is committed to providing equal employment opportunity and to the principles of affirmative action. In accordance with this commitment, and in compliance with the requirements of applicable laws, it is the policy of the University to provide equal opportunity for all applicants and employees in its employment practices, without regard to race, color, ethnicity, religion, national origin, sex, sexual orientation, gender identity, age, genetic information, disability, or protected veteran status. The University believes that a diverse University community advances the academic purposes of the University and enhances the working and learning environment.

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