Sales and Marketing Coordinator – New England (Boston Based)

EL NACHO is the fearless tortilla chip inviting everyone to unleash their inner luchador with bold flavors, real ingredients, and a punch of attitude. We’re a fast-growing CPG startup on a mission to bring fun, flavor, and authenticity back to the snack aisle.
About the Role

Sales & Marketing Coordinator
Location:

Boston, MA (In-Person)
Company:

EL NACHO
Salary $85,000
About EL NACHO

EL NACHO is the fearless tortilla chip inviting everyone to unleash their inner luchador with bold flavors, real ingredients, and a punch of attitude. We’re a fast-growing CPG startup on a mission to bring fun, flavor, and authenticity back to the snack aisle.
Role Overview

As our

Sales & Marketing Coordinator , you’ll help bring the EL NACHO brand to life across retail, digital, and experiential channels. This role sits at the intersection of marketing, sales support, and field execution—perfect for someone who loves wearing many hats, thrives in fast-paced environments, and wants to grow within a high-energy startup.
You’ll collaborate closely with the founding team and cross-functional partners to support retailer programs, manage social presence, and execute community and field marketing initiatives. If you’re scrappy, creative, and excited about building something from the ground up, this role is for you.
What You’ll Do

Sales Support

Partner with the sales team on promo planning, retailer launches, and account needs
Maintain an organized library of sales assets, product information, and marketing materials
Assist with CRM updates, data pulls, and light sales operations tasks
Marketing & Creative

Design compelling sell sheets, pitch decks, sales one-pagers, and promotional materials
Support shopper marketing programs including in-store signage, demos, and retail collateral
Manage the social media content calendar across Instagram, TikTok, Facebook and emerging platforms
Assist with content creation (photo/video, UGC coordination, influencer outreach)
Field & Trade Marketing

Plan and execute field events, pop-ups, samplings, and brand activations
Support trade shows, distributor shows, and industry events from planning to on-site execution
Coordinate product shipments, samples, and event logistics
Track performance, gather feedback, and support post-event reporting
What You Bring

An entrepreneurial spirit with a passion for building brands
A “roll-up-your-sleeves,” get-it-done attitude
Strong organizational and communication skills
Creative problem-solving and comfort navigating ambiguity
Bachelor’s degree or equivalent experienceExperience in social media, marketing, or sales support (CPG experience a plus)

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