Director of Marketing & Fan Experience for Women's Basketball

Director of Marketing & Fan Experience for Women's Basketball

The Director of Marketing & Fan Experience is responsible for developing and executing strategic marketing, fan engagement, and revenue generation initiatives that support the University of South Carolina Athletics Department. This position works to enhance the Gamecock Athletics brand, drive attendance and ticket sales, create meaningful community engagement opportunities, and develop innovative fan experiences that contribute to the department's overall success. The Director serves as the primary marketing contact for women's basketball and provides strategic oversight of community outreach initiatives, assigned non-ticketed sports, and revenue-generating events. Additionally, this position supports departmental priorities related to fan development, attendance growth, community engagement, and revenue generation while cultivating relationships that enhance the visibility and impact of Gamecock Athletics throughout the state.
Minimum and Additional Requirements

Knowledge/Skills/Abilities: Demonstrated experience developing and executing marketing plans, attendance initiatives, and fan engagement programs. Experience planning and executing game presentation and promotional activities for athletic events. Experience supervising, mentoring, or training interns or other project teams. Excellent written, verbal, organizational, and interpersonal communication skills. Ability to manage multiple projects simultaneously in a fast-paced environment. Ability to work evenings, weekends, and holidays as required by athletic event schedules.
Preferred Qualifications

Preferred Qualifications: Master's degree in marketing, sport management, communications, business administration, public relations, or a related field. Experience working in NCAA Division I intercollegiate athletics, preferably at the Power Four level. Experience collaborating with multimedia rights partners, ticket operations, communications, creative services, and external stakeholders. Experience with budget management, strategic planning, and departmental operations.
Job Close Date 09/03/2026 Special Instructions to Applicant Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email. We are only accepting applications submitted by September 3, 2026. The University of South Carolina offers a valuable benefits package including but not limited to: Health and Life Insurance, Retirement Programs, Paid Tuition, Dependent Scholarships, Annual Leave, Sick Leave, 13 Paid Holidays (including an extended December holiday), Paid Parental Leave, Professional Development Opportunities.
EEO Statement The University of South Carolina does not discriminate in educational or employment opportunities on the basis of race, sex, gender, gender identity, transgender status, age, color, religion, national origin, disability, sexual orientation, genetics, protected veteran status, pregnancy, childbirth or related medical conditions.