Chief Marketing Officer - FMCG ( Mandarin Speaking)

Our client is a fast-growing, highly dynamic global health and wellness brand specializing in premium dietary supplements. Powered by a robust cross-border e-commerce engine and a deep commitment to natural, science-backed nutrition, we deliver high-quality wellness products—spanning daily vitamins, specialized herbal extracts, and innovative functional supplements—to millions of consumers worldwide

.With the United States as our core market, we are rapidly scaling our global footprint through a strong digital-first strategy, combining direct-to-consumer (DTC) channels with major global e-commerce platforms. As we embark on our next phase of hyper-growth, we are looking for passionate, high-caliber leaders to join our global team and shape the future of modern wellness

.About the Ro
leThey are looking for a creative, strategic, and results-drive n Chief Marketing Offic er to lead their global brand communication and marketing initiatives. In this role, you will shape our brand narrative across both online and offline channels in overseas markets, driving integrated marketing campaigns from concept to execution. You will also oversee our brand's Direct-to-Consumer (DTC) Shopify/ independent site presence and lead a talented team to elevate our global brand footprin

t. Key Responsibili

ningIntegrated Marketing Communications (I MC: Design and execute comprehensive online and offline brand communication strategies for overseas mark

ets.Strategic Modeling: Define communication models and distribution pathways tailored to industry trends, company goals, deep consumer insights, and campaign position

ing.2. Execution & Resource Manage

mentProject Delivery: Liaison with internal and external communication resources, agencies, and channels. Manage end-to-end project execution, monitoring, and performance optimizat

ion.Creative Direction: Oversee the planning, localization, and production of campaign-related visual assets, including graphic design, video production, and interactive multime

tionContent & Copywriting Guidance: Guide and mentor the brand team in drafting high-impact communication plans, press releases, social copy, and brand narrati

ves.Innovation & Social Trends: Keep a pulse on emerging social media platforms, digital marketing trends, and innovative growth loops. Deliver regular performance monitoring and trend analysis repo

rts.4. Digital Brand Pres

enceDTC Site Management: Oversee the strategic maintenance, user experience (UX) optimization, and brand positioning of the company's independent/DTC webs

ite. Qualifications & Require

mentsEducation: Bachelor’s degree or higher in Advertising, Journalism, Communications, Marketing, or a related f

field.Language: Fluent in Chinese in En

glishExperience: 8+ years of brand planning, marketing, and communications experience within the cross-border consumer goods (e-commerce/DTC/electronic/re tail) indu

stry.Media & Campaign Expertise: Deep understanding of media buying, influencer marketing, and social media dynamics. Proven track record of planning and executing large-scale online campaigns (please highlight your portfolio or key case studies in your applicat

ion).A highly systematic understanding of brand buil

ding.Exceptional copywriting, storytelling, and creative ideation sk

ills.A sharp instinct for viral trends, paired with strong communication and project management capabili

ties.Data-Driven Mindset: Strong analytical skills with the ability to leverage data metrics to optimize brand operations and campaign

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