Job Title
Interim Head of Search & AI Discoverability (Global)
Level: Director
Industry Preference: Financial Services
- Coverage Period: Early June – December (with overlap for handover)
- Reports To: Global Head of Paid Media & SEO
Position Overview
The Interim Head of Search & AI Discoverability is a Director-level leadership role responsible for maintaining continuity and momentum across Search, SEO, GEO, LLM visibility, and AI-powered discoverability during the Global Head of Search's maternity leave.
This individual will partner closely with the Global Head of Paid Media and a cross-functional Steering Committee consisting of stakeholders across:
- Digital & Content
- Marketing
- Analytics
This is not a strategy rebuild role. The focus is on executing and advancing an existing roadmap while ensuring consistent leadership, stakeholder alignment, and operational excellence.
Role Summary
Maintain momentum across global Search and AI discoverability initiatives by:
- Leading Search, SEO, GEO, and LLM visibility programs
- Providing executive-level communication and leadership
- Keeping priorities aligned across AMRS and global markets
- Ensuring seamless execution of ongoing initiatives
- Building confidence with senior leadership through clear reporting and strategic guidance
Key Responsibilities
Executive Leadership & Stakeholder Management
Executive Communications
- Serve as the primary leader for Search, SEO, GEO, and LLM visibility.
- Act as the executive point of contact for senior leadership.
- Provide regular updates to the Global CMO on:
- Search performance
- Business risks
- Growth opportunities
- Evolution of AI-powered search and discoverability
- Translate complex search and AI performance metrics into concise business insights.
Senior Stakeholder Engagement
Partner closely with leaders across:
- Marketing
- Digital
- Analytics
- Content
Responsibilities include:
- Aligning priorities
- Communicating progress
- Escalating risks and blockers
- Driving cross-functional collaboration
Global Subject Matter Expert (SME)
Serve as the organization's global authority on:
- SEO
- GEO (Generative Engine Optimization)
- LLM visibility
- AI-powered search discoverability
Provide strategic guidance regarding:
- Search strategy
- Technical search readiness
- Generative AI optimization
Ensure consistency across:
- AMRS
- EMEA
- APAC
Represent Search and AI Discoverability during executive meetings and leadership forums.
Search & AI Discoverability Operations
Own daily and weekly execution across:
- AMRS
- EMEA
- APAC
- Aladdin
Partner with the AMRS Associate to develop prioritized recommendations for:
- New content creation
- Search insights
- Conductor adoption across marketing teams
- Dashboard development for major campaigns
Stakeholder Management
Serve as the firm's primary contact for Search and AI discoverability.
Participate in recurring business meetings to:
- Provide program updates
- Identify risks early
Oversee priority content initiatives, including topics such as:
- Cryptocurrency
- Income investing
- Investing basics
Review:
- Content briefs
- Keyword strategies
- Topic clusters
- Page templates
Ensure content is:
- Search intent aligned
- LLM-readable
- Structurally optimized
- Properly organized with:
- Headings
- Schema markup
- Internal linking
Technical SEO & AI Readiness
Partner with Technical SEO/GEO and Digital teams to:
- Monitor crawlability
- Improve indexing
- Maintain metadata templates
- Identify AI/LLM technical blockers including:
- Component issuesPrioritize improvements for high-traffic sites
Track initiatives including:
- Bot access and log file analysis
Reporting & Executive Readouts
Own executive reporting cadence covering:
- Search performance
- LLM visibility trends
- Topic coverage
- Competitive opportunities
Maintain Executive Scorecard inputs.
- Business outcomes
- Action plans
- Next-step recommendations
Serve as primary relationship manager for vendors including:
- Conductor
- Gain
Ensure:
- Deliverables remain on schedule
- Questions are resolved promptly
- Recommendations are implemented internally
AI & LLM Enablement
Continue organizational education around AI-powered marketing by reinforcing best practices for:
- LLM-ready content
- Prompt-informed content creation
- AI-assisted workflows
Support business users while escalating larger strategic decisions when appropriate.
Team Management
Provide day-to-day leadership for direct reports, including:
- Global Technical SEO/GEO Lead
Responsibilities include:
- Weekly 1:1 meetings
- Removing blockers
- Performance guidance
- Maintaining alignment with business objectives
Workstream Management
Translate strategic priorities into actionable work plans.
- Content activation
- Technical SEO
- Schema implementation
- AEM improvements
Maintain visibility into:
- Active initiatives
- Delivery timelines
Required Skills & Qualifications
Leadership
- Director-level leadership experience
- Experience leading cross-functional global teams
- Executive presence and stakeholder management
Search & Digital Marketing
- Technical SEO
- Content SEO
- GEO (Generative Engine Optimization)
- LLM visibility strategy
- Search performance optimization
AI & Emerging Search
- AI search ecosystems
Technical Expertise
- Crawlability and indexing
- Schema markup
- Metadata optimization
- Internal linking
- AEM
- Technical SEO audits
Analytics & Reporting
- Search performance reporting
- Competitive analysis
- Data storytelling
- Executive scorecards
- Marketing
- Content
- Digital
- Analytics
- External vendors and agencies
Preferred Qualifications
- Financial Services industry experience
- Experience managing global SEO programs
- Experience with Conductor
- Experience with Gain
- Experience communicating with C-level executives
- Global stakeholder management across AMRS, EMEA, and APAC