Associate Brand Manager, IMC

About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world.

AI at SharkNinja
At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

Position Overview
As part of the Integrated Marketing Communications Team, you will play a role in building, managing, and tracking all Cordless & Robot product demand plans. This will include partnering with cross-functional teams such as Product Marketing, Content Strategy, Creative, Media, and Analytics to bring launch plans to life. You will help manage agencies on media planning, creative strategy/concepting, social content, video production, and PR pitching/events. You will lead in-market performance updates, and strategy/creative optimizations throughout the campaign lifecycle. The right individual will have a collaborative working style with an enthusiasm for making connections with cross-functional co-workers, strong organizational skills, and personal responsibility.

Responsibilities

Build, manage, and track all Robot & Cordless vacuum demand plans

Oversee daily and weekly reporting of organic and paid media performance to optimize messaging, creative, and strategies to deliver on marketing goals

Work with cross functional global teams to bring new products to market, support localization of global plans, and ensure seamless integration in market

Immerse yourself in the consumer and competitive intelligence to communicate competitive advantage and what it takes to win in the market

Support writing agency breifs and help manage agency coordination, execution, and internal alignment/approvals

Key Functional Skills/Knowledge

Comfortable working at a fast pace, iterative, and progress vs. perfection mindset

Leading and building global teams

Strong communication skills and ability to make effective presentations to all levels of management

Ability to synthesize complex product features into compelling and desirable consumer benefits

Broad spectrum of marketing skills, defining strategies, building plans, and driving product launches

Ability to connect the dots and think at a holistic and strategic level across the business

Influencing, conflict resolution, and creative problem solving.

Comfortable mining and analyzing data and drawing conclusions

Project management and ability to manage several projects in parallel, navigating a complex cross-functional matrix

Biased toward action, roll up your sleeves and get it done together

Qualifications

Minimum of 5 years of prior Marketing experience required, preferably with direct responsibility for brand strategy, messaging, positioning, and comms strategy and execution

Experience in managing, building, and growing teams

Experience leveraging consumer insights to develop effective marketing programs and campaigns

Experience in creative strategy development, advertising and launching new products

Experience in launching products globally across several different markets

Salary and Other Compensation
The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

Benefits

medical insurance

dental insurance

vision insurance

flexible spending accounts

health savings accounts (HSA) with company contribution

401(k) retirement plan with matching

employee stock purchase program

life insurance

AD&D

short-term disability insurance

long-term disability insurance

generous paid time off

company holidays

parental leave

identity theft protection

pet insurance

pre-paid legal insurance

back-up child and eldercare days

product discounts

referral bonus program

and more.

Pay Range
$61,200—$129,300 USD

Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

Learn More About Us
Life At SharkNinja

Outrageously Extraordinary
SharkNinja Candidate Privacy Notice

For candidates based in all regions, please refer to this Candidate Privacy Notice.

For candidates based in China, please refer to this Candidate Privacy Notice.

For candidates based in Vietnam, please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com

#J-18808-Ljbffr