Associate Brand Manager, IMC

About Us
SharkNinjais a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeople’s lives in homes around the world.

Powered by two trusted, global brands, Shark and Ninja , the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than4,100associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

Position Overview
As part of theIntegrated Marketing CommunicationsTeam, you will play a role inbuilding, managing, and trackingallCordless & Robot productdemand plans. This will include partnering with cross-functional teams such as Product Marketing, Content Strategy, Creative, Media, and Analytics to bring launch plans to life. You will help manage agencies on mediaplanning, creativestrategy/concepting,socialcontent,videoproduction,andPR pitching/events. You will lead in-market performance updates, and strategy/creative optimizations throughout the campaign lifecycle.The right individual will have a collaborative working style with an enthusiasm for making connections with cross-functional co-workers, strong organizational skills, and personal responsibility.

Responsibilities

Build, manage, and track all Robot & Cordless vacuum demand plans

Oversee daily and weekly reporting oforganic and paid mediaperformance tooptimizemessaging, creative, and strategies to deliver onmarketinggoals

Work with cross functional global teams to bring new products to market, support localization of global plans, and ensure seamless integration in market

Immerse yourself in the consumer and competitive intelligence to communicate competitive advantage and what it takes to win in the market

Support writingagencybreifsand help manage agency coordination, execution, and internal alignment/approvals

Key Functional Skills/Knowledge

Comfortable working atafast pace, iterative, and progress vs. perfection mindset

Leading and building global teams

Strong communicationskills and ability to make effective presentations to all levels of management

Ability to synthesize complex product features into compelling and desirable consumer benefits

Broad spectrum of marketing skills, defining strategies, building plans,anddriving product launches

Ability to connect the dots and think at a holistic and strategic level across the business

Influencing,conflict resolution, and creative problem solving.

Comfortable mining and analyzing data and drawing conclusions

Project managementand ability tomanage several projects in parallel, navigating a complex cross-functional matrix

Biased toward action, roll up your sleeves and get it done together

Qualifications

Minimum of5years of prior Marketing experiencerequired, preferably with direct responsibility forbrand strategy, messaging, positioning, andcommsstrategy and execution

Experience in managing, building, and growing teams

Experienceleveragingconsumer insights to develop effective marketing programs and campaigns

Experience in creative strategy development, advertising and launching new products

Experience in launching products globally across several different markets

Salary and Other Compensation
The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

$61,200—$129,300 USD

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.

Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day.

Our Outrageously Extraordinary mindset

drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.

We empower your personal and professional growth

with high impact Learning Programs featuring bold voices redefining what’s possible.

When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community.

To gether, we won’t just launch products— we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:
Life At SharkNinja
Outrageously Extraordinary

SharkNinja Candidate Privacy Notice

For candidates based in all regions, please refer to this Candidate Privacy Notice.

For candidates based in China, please refer to this Candidate Privacy Notice.

For candidates based in Vietnam, please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com

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