Adobe Journey Optimizer

Configure, build, and manage email journeys within Adobe Journey Optimizer (AJO) to support product launches and ongoing marketing campaigns.
Configure and validate email authentication protocols, including SPF, DKIM, DMARC, and sending subdomains.
Implement, test, and optimize sending rules, frequency caps, throttling, and audience segmentation to ensure successful campaign execution.
Email Deliverability & IP Warming Develop and manage comprehensive IP warming strategies across Adobe Journey Optimizer sending domains and IP addresses.
Execute phased volume ramp-up plans that align with ISP guidelines and deliverability best practices.
Partner with Adobe Deliverability Consultants to monitor sender reputation, manage ISP feedback loops, troubleshoot blacklist issues, and optimize inbox placement.
Analyze deliverability metrics and prepare regular reporting with insights and recommendations for continuous improvement.
Training & Documentation Lead training sessions on Adobe Journey Optimizer, email deliverability, and IP warming best practices.
Develop standard operating procedures (SOPs), technical documentation, and knowledge base resources to support ongoing platform management and knowledge transfer.
Mentor internal teams to ensure long-term self-sufficiency in campaign execution and deliverability management.
Required Qualifications 5+ years of experience in email marketing technology, including at least 2 years of hands-on experience with Adobe Journey Optimizer (AJO).
Proven success planning and executing IP warming initiatives for high-volume email programs.
Strong understanding of email authentication, sender reputation, inbox placement, SPF, DKIM, DMARC, feedback loops, suppression management, bounce handling, and audience engagement strategies.
Experience interpreting deliverability analytics and using data to optimize campaign performance.
Excellent communication, collaboration, presentation, and stakeholder management skills.
Experience working within a Global Delivery (GDD) model.
Preferred Qualifications Experience training, mentoring, or supporting offshore and nearshore delivery teams.
Familiarity with Google Postmaster Tools, Microsoft SNDS, and other ISP monitoring platforms.
Experience supporting retail, convenience, loyalty, or customer lifecycle email marketing programs.

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