Lead Copywriter

At Leaf Home, we are powered by people on a single mission to make homeownership easy. We’ve crafted a team of the very best to ensure we make a difference by winning every day. In addition to serving our customers, Leaf Home strives to build a welcoming and inclusive workplace. We are proud to be a certified

Great Place to Work®

as well as a multi-year recipient of

Top Workplaces

recognition.

From competitive medical benefits to people-focused committees like the Women’s Committee, Diversity & Inclusion Committee, and VetConnect, we are dedicated to making Leaf Home a workplace where you can win every day. Come grow your career with us.

Why Leaf Home

We Win

– Being driven every day to win is who we are

People Powered

– Recognized as a top Ohio and U.S. workplace by Great Place to Work®, Energage, and more

Family Feel with Enterprise-Level Resources

– You are important to us, and we’ve built a culture you’ll love

Support

– Inclusion, sustainability, and reliability surround everything we do

Personal Growth

– Dedicated to providing resources and encouragement for employee growth

Mobility

– Locations throughout the U.S. and Canada, with continued expansion

Position Summary
The Lead Copywriter develops compelling, conversion-focused copy across a variety of marketing channels, including paid media, social media, email, web, direct mail, video, and long-form content. This role combines strong storytelling, strategic thinking, and a performance marketing mindset to drive engagement, lead generation, and business results. Partnering closely with Performance Marketing, Brand, Product Marketing, Creative Leadership, and Legal, the Lead Copywriter creates effective, customer-centric communications while serving as a trusted copywriting resource who helps elevate creative quality, messaging consistency, and brand standards across company initiatives.

Essential Duties and Responsibilities:

Develop persuasive, conversion-focused copy, concepts, and messaging frameworks across paid social, email, direct mail, print, web, video, and other marketing channels. Balance brand-building and direct-response objectives to drive engagement, lead generation, and business performance.

Serve as a senior copywriting resource for the creative team by providing guidance, feedback, and best practices that elevate writing quality, strengthen messaging, and promote consistency across campaigns and brands

Partner with Performance Marketing, Brand, Product Marketing, Creative Leadership, and other cross-functional stakeholders to translate audience insights, testing results, customer needs, and business objectives into effective creative strategies, messaging, and campaigns.

Review and provide feedback on copy developed by other writers, ensuring content is clear, compelling, accurate, compliant, customer-centric, and aligned with brand standards and legal requirements.

Contribute to performance-driven creative testing initiatives by developing copy variations, evaluating campaign performance, analyzing results, and applying insights to optimize engagement, conversion rates, and lead generation outcomes.

Support the evolution of brand voice, messaging frameworks, copy standards, and best practices across the company portfolio while ensuring consistency across channels, audiences, and customer touchpoints.

Experience and Minimum Qualifications:

5+ years of professional copywriting experience, including experience providing guidance, feedback, and mentorship to writers and creative partners.

Portfolio demonstrates strong copywriting, concepting, and storytelling capabilities across multiple channels, including digital, social, email, direct mail, video, and performance marketing campaigns

Proficient in Microsoft Office Suite, including Word, PowerPoint, Excel, and Outlook.

Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Preferred Knowledge, Skills, Abilities or Certifications:

Experience in the home services or lead-gen industries.

Experience in digital marketing channels (Meta, Google, etc.) with a deep understanding of paid social.

Experience leveraging AI-assisted content creation and workflow tools.

Travel Requirements:

Up to 25% US and/or Canadian travel required

Other travel or work location considerations: Toledo, OH, Hudson, OH, Detroit, MI

Overtime/Additional Hours Requirements:

Additional and non-standard hours may be required (exempt).

Physical Requirements:
Are We Your Company?
Focused on Growth

Leaf Home is dominating the home improvement industry as we continue to grow. We work hard and play harder. With offices across the U.S. and Canada, our diverse team spans marketing, sales, installation, and service. We are committed to employee growth through:

Innovating, Always

– Providing cutting-edge solutions for employees and customers

Partnering with Our Customers

– Building trusted relationships at the core of everything we do

Empowering Employees

– Creating opportunities for growth and success in a supportive environment

Supporting Our Communities

– Giving back to the places our customers and employees call home

What We Offer

Competitive medical, dental, and vision benefits after 60 days

Retirement savings plan with company match

Paid parental leave and generous paid time off programs

On-campus fitness programs and meal delivery services

Comprehensive health, wellbeing, financial wellness, and childcare benefits

Opportunities for growth and advancement

Employee assistance program with 24/7 legal, financial, and counseling support

Employee discount marketplace with thousands of savings options

Employee resource groups, including VetConnect and the Women’s Committee

Awards and Recognition
Leaf Home has been recognized as a top workplace by The Plain Dealer, is a multi-year recipient of

Top Workplaces USA

by Energage, and is

Great Place to Work® Certified™ . Additional recognitions include:

Remodeling 550 list placements

Smart Culture Awards for employee-focused culture

Inc. 5000 and Inc. 5000 Regionals: Midwest growth recognition

For a full list of awards, visit

www.leafhome.com/press/ .

Diversity and Equal Opportunity
Leaf Home is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. Employment decisions are made without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, genetic information, veteran status, or disability, in accordance with applicable law.

Americans with Disabilities Act Statement and Contact
Leaf Home is committed to honoring the spirit and requirements of the Americans with Disabilities Act. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to adarecruiting@leafhome.com.

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