Vice President of Marketing & Growth

Lead the Growth Behind Our Mission
At AB Spectrum, we believe every child deserves the opportunity to learn, grow, and thrive through meaningful, play‑based experiences.

As the only provider of ReggioABA™ in the region, we’ve reimagined early intervention by blending the science of Applied Behavior Analysis (ABA) with the child‑led principles of Reggio Emilia. Our innovative approach, collaborative culture, and commitment to excellence have earned us recognition as a Top Workplace by the St. Louis Post‑Dispatch.

Now we’re looking for an ambitious, creative, and results‑driven Vice President of Marketing & Growth to lead our next chapter.

If you’re energized by building brands, driving measurable growth, and creating marketing strategies that truly make a difference, we’d love to meet you.

Why This Role Matters
This isn’t a traditional marketing position.

You’ll serve as the executive leader responsible for expanding AB Spectrum’s impact by increasing community awareness, strengthening referral partnerships, growing client enrollment, and building a best‑in‑class marketing and communications strategy. Every campaign you launch and every partnership you build helps more children and families access life‑changing services.

What You’ll Do
Lead Organizational Growth

Develop and execute strategic marketing and growth initiatives.

Drive census growth, referral growth, and brand awareness across multiple clinic locations.

Forecast enrollment and support expansion into new markets.

Establish KPIs and measure marketing performance through data and analytics.

Elevate the AB Spectrum Brand

Champion and protect the AB Spectrum and ReggioABA™ brands.

Oversee public relations, executive communications, and media outreach.

Ensure consistent messaging across all digital and print platforms.

Drive Digital Marketing

Lead SEO, website optimization, Google Ads, social media, email marketing, and lead generation strategies.

Improve conversion rates from inquiry to enrollment.

Evaluate emerging marketing technologies and automation tools.

Build Community Partnerships

Strengthen relationships with physicians, schools, hospitals, universities, and community organizations.

Develop referral growth strategies and community outreach initiatives.

Coordinate grand openings, networking events, and community engagement opportunities.

Lead a High‑Performing Team
You’ll build and mentor a collaborative marketing department while managing:

Marketing & Communications

Social Media & Content

Community Outreach

Creative Partners

Website & SEO Vendors

Photographers & Videographers

What Success Looks Like

Client Census Growth

Referral Growth

Assessment Volume

Client Starts

Marketing ROI

Lead GenerationConversion Rates

Brand Awareness

Successful New Clinic Launches

Community Engagement

What You Bring
Required Qualifications

7+ years of progressive marketing leadership experience

Proven success leading multi‑channel marketing campaigns

Strong expertise in digital marketing, SEO, paid advertising, and lead generation

Experience managing teams, agencies, and creative partners

Excellent communication, project management, and organizational skills

Data‑driven mindset with experience using analytics to drive decision‑making

Experience in healthcare, behavioral health, or another multi‑location service organization preferred

Experience with physician outreach, referral development, and community partnerships preferred

Passion for innovation, growth, and mission‑driven work

Why You’ll Love Working Here
At AB Spectrum, you’ll find more than a career—you’ll find a team committed to making a lasting impact.

We Offer

Competitive salary: $80,000–$90,000

Hybrid work flexibility

Comprehensive medical, dental, and vision benefits

401(k)

Generous paid time off and paid holidays

Professional development opportunities

Collaborative executive leadership team

The opportunity to build and lead a growing department

The chance to help shape one of the fastest‑growing autism service organizations in the region

Why AB Spectrum?

Recognized as a Top Workplace

The only provider of ReggioABA™ in the region

Launching IRB‑approved clinical research to evaluate our innovative treatment model

Expanding throughout the St. Louis region and beyond

A culture built on kindness, collaboration, and continuous improvement

If you’re excited about building brands, creating meaningful connections, and driving measurable growth that changes lives, we’d love to hear from you.

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