Vice President of Marketing & Growth

Lead the Growth Behind Our Mission

At

AB Spectrum , we believe every child deserves the opportunity to learn, grow, and thrive through meaningful, play‑based experiences.
As the

only provider of ReggioABA™

in the region, we've reimagined early intervention by blending the science of Applied Behavior Analysis (ABA) with the child‑led principles of Reggio Emilia. Our innovative approach, collaborative culture, and commitment to excellence have earned us recognition as a

Top Workplace by the St. Louis Post-Dispatch .
Now we're looking for an ambitious, creative, and results‑driven

Vice President of Marketing & Growth

to lead our next chapter.
If you're energized by building brands, driving measurable growth, and creating marketing strategies that truly make a difference, we'd love to meet you.
Why This Role Matters

This isn't a traditional marketing position.
You will serve as the executive leader responsible for expanding AB Spectrum's impact by increasing community awareness, strengthening referral partnerships, growing client enrollment, and building a best‑in‑class marketing and communications strategy.
Every campaign you launch and every partnership you build helps more children and families access life‑changing services.
What You'll Do

Lead Organizational Growth

Develop and execute strategic marketing and growth initiatives.
Drive census growth, referral growth, and brand awareness across multiple clinic locations.
Forecast enrollment and support expansion into new markets.
Establish KPIs and measure marketing performance through data and analytics.
Elevate the AB Spectrum Brand

Champion and protect the AB Spectrum and ReggioABA™ brands.
Oversee public relations, executive communications, and media outreach.
Ensure consistent messaging across all digital and print platforms.
Drive Digital Marketing

Lead SEO, website optimization, Google Ads, social media, email marketing, and lead generation strategies.
Improve conversion rates from inquiry to enrollment.
Evaluate emerging marketing technologies and automation tools.
Build Community Partnerships

Strengthen relationships with physicians, schools, hospitals, universities, and community organizations.
Develop referral growth strategies and community outreach initiatives.
Coordinate grand openings, networking events, and community engagement opportunities.
Lead a High‑Performing Team

You will build and mentor a collaborative marketing department while managing:
Marketing & Communications
Social Media & Content
Community Outreach
Creative Partners
Website & SEO Vendors
Photographers & Videographers
What Success Looks Like

Your impact will be measured by meaningful business outcomes, including:
Client Census Growth
Referral Growth
Assessment Volume
Client Starts
Marketing ROI
Lead Generation
Conversion Rates
Brand Awareness
Successful New Clinic Launches
Community Engagement
What You Bring

Required Qualifications

7 years of progressive marketing leadership experience
Proven success leading multi‑channel marketing campaigns
Strong expertise in digital marketing, SEO, paid advertising, and lead generation
Experience managing teams, agencies, and creative partners
Excellent communication, project management, and organizational skills
Data‑driven mindset with experience using analytics to drive decision‑making
Experience in healthcare, behavioral health, or another multi‑location service organization preferred
Experience with physician outreach, referral development, and community partnerships preferred
Passion for innovation, growth, and mission‑driven work
Why You'll Love Working Here

At AB Spectrum, you'll find more than a career—you'll find a team committed to making a lasting impact.
We Offer

Competitive salary:

$80,000--$90,000
Hybrid work flexibility
Comprehensive medical, dental, and vision benefits
401(k)
Generous paid time off and paid holidays
Professional development opportunities
Collaborative executive leadership team
The opportunity to build and lead a growing department
The chance to help shape one of the fastest‑growing autism service organizations in the region
Why AB Spectrum?

We're not just growing—we're innovating.
Recognized as a Top Workplace
The only provider of

ReggioABA™

in the region
Launching IRB‑approved clinical research to evaluate our innovative treatment model
Expanding throughout the St. Louis region and beyond
A culture built on kindness, collaboration, and continuous improvement
If you're excited about building brands, creating meaningful connections, and driving measurable growth that changes lives, we'd love to hear from you.

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