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Position Summary
We are seeking a dynamic and strategic Director of Public Relations & Social Media to lead brand storytelling, media relations, social engagement, and influencers. This role will shape how our brand shows up in culture—driving awareness, relevance, and affinity across earned and owned channels.

The ideal candidate blends sharp PR instincts with modern social fluency—someone who understands how to turn menu launches, brand moments, and cultural trends into conversation‑driving content and coverage.

Key Responsibilities
Public Relations Strategy & Execution

Develop and lead a comprehensive PR strategy that supports brand, product, and business objectives

Own national and local media relations, building strong relationships with journalists, influencers, and industry partners

Drive press coverage for new store openings, menu innovations, partnerships, and brand campaigns

Oversee agency partners and ensure alignment with brand voice and priorities

Manage crisis communications and protect brand reputation

Develop social media and influencer strategy that puts Jersey Mike’s at the center of culture while maintaining the integrity of our brand strategy

Define and execute a best‑in‑class social media strategy across platforms (Instagram, TikTok, X, Facebook, etc.)

Lead content strategy, editorial calendar, and real‑time engagement

Implement brand ambassador program that turns our biggest fans into advocates

Partner with creative and marketing teams to produce high‑performing, platform‑native content

Oversee community management and customer engagement strategy

Oversee influencer strategy and management

Brand & Campaign Integration

Partner cross‑functionally with marketing, culinary, operations, and franchise teams to amplify key initiatives

Ensure consistent brand voice and storytelling across all channels

Lead influencer and creator partnerships to extend reach and credibility

Internal Communications

Design an internal (home office) and franchisee communications strategy that ensures all team members and franchise owners are properly informed and have the right cadence of communication flowing

Lead the development and execution of internal all‑hands meetings as well as franchisee webinars and national conference

Analytics & Performance

Establish KPIs for PR and social performance (reach, engagement, sentiment, share of voice)

Analyze performance and optimize strategies based on insightsReport results and key learnings to executive leadership

Build, lead, and mentor a high‑performing PR and social media team

Foster a culture of creativity, accountability, and speed

Manage budgets and resource allocation effectively

Qualifications

8–12+ years of experience in public relations, social media, or integrated communications

Experience in restaurant, hospitality, retail, or consumer brands strongly preferred

Proven track record of securing high‑impact media coverage and leading successful social strategies

Deep understanding of social platforms, content trends, and influencer ecosystems

Strong crisis communication experience

Experience running internal communications

Exceptional storytelling, writing, and communication skills

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Position Summary The Field Marketing Coordinator (FMC) serves as the primary marketing consultant for our franchise partners within a designated region. You will act as the strategic link between the Brand Team and local operations, ensuring that national campaigns are executed with excellence while developing hyper‑local tactics to drive traffic. From orchestrating high‑impact Grand Openings to revitalizing locations through targeted investment, your goal is to empower franchise owners to win in their specific markets.
Key Responsibilities Strategic Operations Partnership Partner directly with Regional Vice Presidents (RVPs) of Operations to identify market‑level opportunities and challenges.
Conduct regular \"Marketing Health Checks\" for franchise locations to ensure brand standards and local awareness are optimized.
Act as the marketing \"First Responder\" for stores, utilizing available corporate budgets to plan and execute recovery campaigns.
Local Store Marketing (LSM) & Grand Openings Consult with franchise owners to build customized local marketing calendars that complement national efforts.
Oversee the end‑to‑end marketing lifecycle for all New Store Openings (NSOs), managing the Grand Opening budget to ensure maximum \"splash\" and sustainable Day 1 sales.
Identify and negotiate local media buys, sponsorships, and community partnerships.
Serve as the lead communicator for upcoming national promotions, ensuring all franchisees understand the \"why\" and \"how\" behind corporate campaigns.
Facilitate webinars and regional meetings to present creative assets and promotional timelines.
Purpose-Driven Marketing: \"Month of Giving\" Collaborate with the Brand Team to finalize the annual \"Month of Giving\" framework.
Guide franchisees through the charity selection process and help them design community‑facing events that drive both donations and brand loyalty.
Required Qualifications Experience: 3–5 years in Field Marketing, Franchise Relations, or Multi‑unit Retail/QSR marketing.
Analytical Mindset: Ability to look at traffic trends to determine where marketing dollars will have the most impact.
The \"Diplomat\" Factor: Exceptional interpersonal skills; you must be able to influence.
Project Management: Proven ability to manage multiple Grand Openings and campaigns simultaneously without dropping the ball.

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