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Hybrid Lifecycle Marketing Lead: Audience Strategy

Bwecap · Columbus, OH, USA ·

Job type:
Full Time

BWE seeks a Senior Marketing Manager, Lifecycle Marketing & Audience Strategy, to design and optimize B2B lifecycle programs across email, web, and digital channels in Columbus and Cleveland. You will blend strategic thinking with hands-on execution, leveraging segmentation, marketing automation, and BI to deliver personalized client experiences.
This role requires 7–10 years in lifecycle marketing and a proven track record of driving engagement and performance across diverse channels.

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