Lifecycle Marketing Lead: Personalization & Audience Strategy

BWE is seeking a results-driven marketing professional to design, optimize, and manage B2B lifecycle marketing programs and audience segmentation strategies across the end-to-end client experience.
This role requires 7–10 years of professional experience and blends strategic vision with hands-on execution—leveraging audience segmentation, marketing automation, retargeting, and business intelligence to deliver personalized, timely, and impactful client communications across digital channels.

#J-18808-Ljbffr