Mediabistro logo
job logo

Lifecycle Marketing Lead — CRM & Personalization Strategy

Banana Republic · San Francisco, CA, USA ·

Pay:
119.000
Job type:
Full Time

Banana Republic is seeking a dynamic Manager to own CRM and retention programs. You will drive lifecycle strategy across Email, SMS, and Push, aligning BR Specialty and BR Factory with a clear, measurable roadmap that improves loyalty and long-term value.

You will partner with analytics, digital production, and marketing teams to test, measure, and scale personalized communications. A strong background in retail CRM, data-driven decision making, and excellence in communication is essential to

#J-18808-Ljbffr