Lifecycle Marketing Strategy Lead — Growth & Personalization

Gerber Life Insurance Company is seeking an experienced Senior Marketing Manager of Lifecycle Marketing Strategy to shape customer journeys that deepen customer engagement, retention and growth. You will lead lifecycle programs across email, SMS, direct mail and owned channels, leveraging segmentation, testing and analytics.
The role requires strategic vision, collaboration with cross-functional teams and a results-driven approach to improve engagement, conversion and loyalty.

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