Senior Marketing Manager

Responsibilities

Develop, execute, and optimise end-to-end B2B marketing campaigns aligned to Tillo’s commercial, product, and brand priorities.

Lead multi-touch ABM campaigns (1:1, 1:few, and 1:many) across key channels—email, content, gifting, display, paid, and more.

Drive lead generation and pipeline growth, with a clear focus on delivering high-quality MQLs and MQAs to support revenue objectives.

Develop clear, compelling campaign messaging and value propositions tailored to target industries, buyer personas, and use cases.

Leverage tools like HubSpot, Demandbase, and data enrichment platforms to build targeted nurture campaigns and automated workflows that engage across the funnel.

Support product launches and feature rollouts with integrated campaign strategies including email marketing, social, content, and webinars.

Contribute to the planning and execution of a calendar of industry-facing events, including TilloConnect, conferences, trade shows, and webinars.

Support all event logistics, delegate engagement, and pre/post-event marketing in collaboration with internal stakeholders.

Coordinate with the Sales team to ensure strong event follow-up plans are in place—capturing leads, assigning follow-ups, and tracking pipeline progression.

Conduct post-event analysis to assess ROI, lead conversion, and opportunities for future optimisation.

Partner closely with the US-based Sales team to ensure strong alignment on campaign goals, lead quality, and pipeline contribution.

Collaborate cross-functionally with the UK-based Marketing team to align on messaging, positioning, and go‑to‑market timing.

Partner with the Account Management team to identify upsell and cross‑sell opportunities and communicate them to the existing customer base.

Provide campaign playbooks, messaging maps, and collateral that empower outbound sales efforts and reinforce brand consistency.

Maintain open feedback loops with commercial and product teams to adapt strategies based on customer insights and market shifts.

Track, analyse, and report on campaign performance, including MQL and MQA outcomes, using insights to continuously optimise results.

Measure and report on event‑generated pipeline from first contact through to deal progression.

Support leadership with regular reporting dashboards and ongoing optimisation recommendations.

Requirements

8+ years of experience in B2B marketing, with proven expertise in campaign management and demand generation, ideally within SaaS, fintech, or B2B technology.

Demonstrated success delivering multi‑channel B2B marketing campaigns end to end, with measurable pipeline impact.

Experience with ABM strategies and strong understanding of demand funnels including MQL, MQA, and MTA frameworks.

Experience planning and contributing to industry events, conferences, and trade shows, including post‑event sales integration.

Strong proficiency with HubSpot.

Advanced knowledge of marketing metrics (MQLs, funnel conversion, ROI) with the ability to communicate performance clearly to leadership.

Strong project management skills, with the ability to juggle multiple initiatives while maintaining quality and focus.

Excellent relationship‑building and stakeholder management skills across functions and geographies.

Analytical mindset with a passion for continuous learning and optimisation.

Excellent written and verbal communication skills with sharp attention to detail.

Core Competencies
Expertise in developing and executing B2B marketing campaigns with a focus on lead generation and pipeline growth, utilizing tools like HubSpot and Demandbase. Strong analytical skills to measure campaign performance and optimise strategies based on insights.

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