Senior Director, Global Marketing Operations

Senior Director, Global Marketing Operations

Department: Marketing
About the Role:
We are building something new. This is a first of its kind role at PubMatic: a Senior Director of Marketing Operations who will build the measurement, planning, and budget discipline thatdemonstratesmarketing impact to the business.
PubMatic is transforming from a sell-side platform into a buyer-connected, artificial intelligence-driven performance advertising platform. That transformation requires marketing toevolve and measureits commercial impact with rigorandinsight.What we are seeking to build is that proof, in a consistent,scalable, and instrumentedway, a consistent global planning process tyingmarketingplans to business outcomes, and a unified view of how the marketing budget is allocated, governed, and performing against results.
This is the function that makes every other marketing investment decision defensible, and the discipline that lets marketingbecome atrue business partner to Finance, Sales, and the executive team.
Reporting directly to the CMO and partnering closely with Finance, Accounting,GTM,Sales Operations, and marketing leaders across every region and Center of Excellence, you willpartner with the teamtostand up the measurement, planning, and budgetsystemsthatenhances our performance-basedmarketingteam.
The role is NYC based.
What You'll Do:
As Senior Director, Marketing Operations, you will own four interconnected accountability areas that together give PubMatic marketing a single, trusted source of truth for performance, planning, andspend.
Marketing Measurement Framework:partneringwith the Growth Marketing leader, develop and instrument reportingconnecting marketing activity to pipeline and revenue
Global Marketing Planning Process:partnering with region marketing leadsestablisha consistent process for building global and regionalmarketingplans tied to business outcomes
Marketing Budget Management: a unified budget structure and governance process run in partnership with Financeand Accounting
Rhythm ofMarketingReporting: the recurring cadence andautomatedexecutive dashboards that keep marketingperformance to goals measurable and visible
Your Responsibilities:
Marketing Measurement Framework
Design and implement a marketing measurement framework that connects marketingprogramsto pipeline creation, pipeline progression, and revenuecontribution
Partner with Growth Marketing, Sales Operations, and IT to ensure Salesforce and Looker data integration supports reliable, auditable attribution reporting
Establish and champion the discipline that investment follows measurement: every program should carry a defined success metric
Develop marketing ROI reportingthat marketing leaders trust and use, and stands up to business and executive review
Global Marketing Planning Process
Partner with region marketing leads to create and implement a consistent global marketing planning process, spanning annual and quarterly cycles, that ties every global and regional plan to a defined business outcome
Build andmaintaina tiered prioritization framework that governs investment intensitylevels
Coordinate planning inputs and timelines across North America, EMEA, and APAC marketing leaders, Centers of Excellence, and Product Marketing to produce one coherent global plan
Ensure plans translate cleanly into budget, headcount, and campaign execution, so strategy, resourcing, and spend are alwaysin sync
Own the planning calendar and cadence, refreshing plans quarterly against actual performance and evolving business priorities
Marketing Budget Management & Optimization
Own the marketing budget and reporting process in true partnership with marketing leads, Finance, and Accounting
Build a unified budget structure that gives full visibility across events, programs, technology, and headcount
Supporta monthly budget governance cadence covering variance reporting, spend versus plan, and reallocation recommendations grounded in performance data
Partner with Finance and Accounting on forecasting, accruals, and vendor management so marketing's financials are clean, current, and audit-ready
Rhythm of Marketing
In partnership with growth marketing, build and run marketing's rhythm of business:lead-to-pipeline-to-revenue reviews, KPI reviews, and dashboard reporting for the CMO andmarketingleadership team
Create andmaintainthe dashboard that connects marketing investment to pipeline and revenue outcomes in a single, always-current view
Facilitate cross-functional alignment across Marketing, Finance, Sales Operations, Product, and Business Operations.
Who You Are:
Required
12+ years of experience in marketing operations, marketing finance, or strategy/consulting, witha track recordof building measurement and planning discipline inside a B2B organization
Demonstrated experience building marketing measurement frameworks that connect marketing activity to pipeline and revenue
Strong analytical depth, including genuine comfort with SQL and data visualization tools
Salesforceexpertise, including data architecture, lead and opportunity objects, and campaign attribution
Experiencemanaginga marketing budget process in partnership with Finance, including forecasting, variance reporting, andaccrual support.
Exceptional executive communication skills, with the ability to translate data into clear, actionable recommendations for the CMO and leadership team
BA/BSrequired;MBA or equivalent preferred
Preferred
Multi-regional B2B marketing operations experience across North America, EMEA, and APAC
Advanced attribution modeling or machine learning-based measurement experience
Background in management consulting or corporate strategy
Ad tech or programmatic advertising credibility
Additional Information
Return to Office : PubMatic employees throughout the globe have returned to our offices via a hybrid work schedule (3 days “in office” and 2 days “working remotely”) that is intended to maximize collaboration, innovation, and productivity among teams and across functions.
Benefits:
paid leave programs
paid holidays
healthcare
dental and vision insurance
disability and life insurance
commuter benefits
physical and financial wellness programs
unlimited DTO in the US (that we actually require you to use!)
reimbursement for mobile
fully stocked pantries
in-office catered lunches 5 days per week.
Diversity and Inclusion : PubMatic is proud to be an equal opportunity employer; we don’t just value diversity, we promote and celebrate it. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status
About PubMatic
PubMatic is one of the world’s leading scaled digital advertising platforms, offering more transparent advertising solutions to publishers, media buyers, commerce companies and data owners, allowing them to harness the power and potential of the open internet to drive better business outcomes.
Founded in 2006 with the vision that data-driven decisioning would be the future of digital advertising, we enable content creators to run a more profitable advertising business, which in turn allows them to invest back into the multi-screen and multi-format content that consumers demand.
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