Full Time Digital Brand Marketing Director

Define and maintain Ignite’s core positioning—the foundation from which all messaging, launch work, and sales enablement flows.

~Develop segment- and persona-based messaging for SMB and MML buyers and customers.

~Set and hold the quality bar for launch communications.

~Drive Customer Adoption and Lifecycle Outcomes

~Establish a customer communications rhythm tied to roadmap milestones.

~Collaborate with CS and Onboarding to develop messaging and content.

~Use customer insight and usage data to understand product story effectiveness.

~Build Competitive Intelligence Into the Fabric of GTM

~Develop and maintain a competitive intelligence capability.

~Ensure the field is never caught flat-footed by a competitor move.

~Bring customer, market, and competitive context into roadmap discussions.

~Lead as a player-coach and set high standards for quality.

~Create clarity on what excellent product marketing looks like.

~Help define the future state of the Ignite PMM team.

Launch quality has improved measurably.

~Ignite has an embedded competitive intelligence capability.

~Customer adoption and lifecycle communications have improved.

~12+ years of B2B SaaS product marketing experience.

~A track record of building credible, influential relationships with Product leadership.

~Strong competitive intelligence instincts.

~Analytical mindset comfortable with GTM performance data.

~Time Off – with our open PTO policy, we offer flexibility in how and when you take PTO!

~Best Life Perk – quarterly reimbursement for your fitness journey.

~Medical/Dental/Vision coverage.

~EAP – we get you help when you need it.

~Premium Calm App subscription for you and up to 4 dependents over the age of 16.

~ABC Fitness is the #1 software provider for fitness businesses of any size, all around the world. Supporting 30K clubs, 650K coaches, 40M members, and processing more than $12B in payments every year, ABC Fitness provides scalable, data-driven solutions to simplify club management and engage members and clients.