Full Time Digital Brand Marketing Director

The Director of Product Marketing will own product marketing strategy, value proposition development, pricing architecture, launch execution, and competitive market intelligence across Empower’s full therapeutic portfolio. The right candidate has walked the halls of a competitor, a specialty pharma brand, a compounding pharmacy, or a telehealth platform and carries deep working knowledge of the therapy areas Empower operates in: men’s health, women’s health, weight management, dermatology, longevity, peptides, sexual health, and cognitive health. This leader translates clinical and commercial complexity into sharp positioning, credible product branding, and go-to-market plans that move prescribers, patients, and partners to act.

Build and execute therapy-specific go-to-market launch plans across Empower’s full portfolio—men’s health, women’s health, weight management (GLP-1), dermatology, longevity, peptides, sexual health, and cognitive health.

~Serve as the connective tissue across all functions that touch a product’s commercial lifecycle.

~Market Intelligence and Competitive Strategy

~Intelligence Systems:
Build an AI-powered market intelligence capability aggregating competitive signals, prescriber data, and regulatory developments into insights.

~Customer Insights:
Run a voice-of-customer program capturing prescriber, telehealth partner, and patient insights through AI-assisted analytics.

~Design pricing frameworks for telehealth platform partnerships and prescriber-facing channel relationships.

~Product Branding and Market Experience

~Product Brand Architecture:
Own the product-level brand architecture across Empower’s therapeutic portfolio.

~Campaign and Brand Collaboration

~Campaign Partnership and Brand Compliance:
Equip the Sales team and telehealth partner network with the product knowledge, materials, and tools they need.

~Performance Analytics:
Define KPIs spanning pipeline contribution, prescriber acquisition cost, and category penetration.

~Team Development:
Recruit and lead a high-performance marketing team with pharmaceutical expertise and AI-native skills.

~Build scalable marketing operations—campaign workflows, brand governance, AI-powered project management.

~Executive Partnership:
Partner with the CEO, President, and CSMO to translate growth objectives into marketing strategy.

Deep therapy area domain knowledge across men’s health, women’s health, weight management, dermatology, longevity, peptides, sexual health, and cognitive health.

~Working knowledge of FDA, DEA, and USP regulatory standards.

~Proficiency in data analytics, closed-loop attribution, and predictive modeling.

~10+ years in product marketing with 3+ years at Director level.

~Bachelor’s degree required, MBA preferred.

~Must have come from within the industry: compounding pharmacy, specialty pharma, telehealth platform, functional medicine brand, or a direct competitor.

~Demonstrated experience in product positioning, product-level brand architecture, and patient or provider experience design.

~Hands-on experience with AI marketing tools including generative AI, predictive analytics, and performance dashboards.

Comprehensive benefits to support your health, well-being, and future, including medical, dental, and vision coverage.

~Customer Focus: Builds trust through customer-centric solutions.

~Manages Complexity: Adjusts approach to shifting conditions.

~Quality: Service: Innovation: Advancing care through technology and discovery.

The employee is often required to remain in a stationary position for a significant amount of the workday and frequently use their hands and fingers to handle or feel in order to access, input, and retrieve information from the computer and other office productivity devices. Employees are regularly required to move about the office and around the corporate campus.