US Marketing Manager, Diagnostics

Marketing Manager, Tuberculosis Diagnostics

We are seeking a Marketing Manager to support the growth of our Tuberculosis (TB) diagnostics portfolio in the United States. This role will be responsible for executing marketing strategies, supporting product launches, and collaborating closely with commercial, global marketing, and cross-functional teams to drive adoption of our TB solutions, including the launch of the next-generation BD BACTEC™ MGIT™ System.
Key Responsibilities Include:
Support the development and execution of annual marketing plans for the US TB diagnostics portfolio.
Assist in driving market adoption and commercial success of the MGIT™ 2 System and associated consumables.
Participate in the planning and execution of the US launch of the updated MGIT™ 2 platform.
Support the development of value propositions, messaging, and positioning tailored to laboratory and healthcare customers.
Monitor local market trends, customer needs, and competitive activities to identify growth opportunities.
Commercial & Customer Engagement
Partner with Sales Operations and commercial leadership to identify and prioritize target accounts, developing strategies that increase adoption of the TB portfolio through instrument upgrades, competitive conversions, and new customer acquisition.
Participate in customer visits, industry conferences, and professional meetings to gather market insights and strengthen customer relationships.
Provide marketing support for key accounts, regional activities, and national initiatives.
Marketing Programs & Execution
Support the execution of product launch campaigns, educational programs, webinars, and promotional activities.
Collaborate with digital marketing and communications teams to create compelling content and campaigns.
Track marketing performance metrics and provide recommendations for continuous improvement.
Cross-Functional Collaboration
Work closely with Global Marketing, Sales, Medical Affairs, Clinical Affairs, Operations, and Customer Service teams to ensure alignment and successful execution of business objectives.
Partner with global marketing teams to adapt globally developed sales enablement tools, presentations, customer-facing materials, and marketing resources for the U.S. market, ensuring local relevance, consistent messaging, and effective commercial execution.
Partner with the Commercial Training team to develop and deliver product training that effectively communicates product features, customer benefits, and competitive positioning, ensuring field teams are equipped to support commercial objectives.
About you:
The ideal candidate possesses foundational marketing knowledge, a passion for healthcare and diagnostics, and the ability to translate customer insights into marketing initiatives that support business objectives while building their own professional expertise.
Required Education & Experience:
Bachelor's degree in Marketing, Business, Life Sciences, Microbiology, or a related field.
Minimum of 3 years experience in marketing, product management, sales, or commercial roles within life sciences, diagnostics, medical devices, or healthcare.
Experience collaborating with sales teams and supporting commercial initiatives.
Ability to analyze market data and translate insights into actionable recommendations.
Demonstrated ability to manage multiple projects and priorities in a fast-paced environment.
Strong written, verbal, and presentation communication skills.
Ability to influence without direct authority
Must reside in the United States (Eastern or Central time preferred) and be able to travel approximately 30%.
Preferred Qualifications
Experience in microbiology, infectious diseases, tuberculosis diagnostics, or laboratory medicine.
Knowledge of diagnostic laboratories, public health institutions, and healthcare systems.
Experience supporting product launches within healthcare, diagnostics, or life sciences.
MBA or Master's degree in a related field.