Performance Marketing & SEO Specialist

AllPosters.com is hiring a Performance Marketing & SEO Specialist to take our brand to the next level! AllPosters.com, owned by Trends International LLC, is your one-stop shop for all pop-culture self expression. Our products go beyond just posters - we offer self expression to our customers through bookmarks, stickers and calendars as well. Whether your thing is Spiderman, NFL, Mickey Mouse, or K-Pop Demon Hunters, we have it all!
The Performance Marketing & SEO Specialist is responsible for driving qualified traffic and revenue for AllPosters.com through paid search, affiliate partnerships, and organic search. This role manages day-to-day execution across Google Ads, Microsoft/Bing Ads, Criteo, and Meta, oversees affiliate relationships on platforms such as Rakuten, and owns the technical and content SEO roadmap. The ideal candidate is analytically rigorous, self-directed, and passionate about connecting the right audience to the right product at every stage of the purchase funnel.
This role reports on-site to our Indianapolis facility Monday-Friday.
General Responsibilities Paid Search Management (Google, Microsoft/Bing, Criteo, Meta)
Plan, launch, and optimize paid search campaigns across Google Ads, Microsoft Ads (Bing), Criteo, and Meta Ads with a focus on ROAS and revenue efficiency
Own campaign architecture including campaign and ad group structure, keyword strategy, bid management, and audience targeting
Monitor and manage daily, monthly, and annual budgets; flag pacing issues and reallocate spend to maximize return
Write and test ad copy, creative briefs, and landing page recommendations to improve click-through and conversion rates
Conduct ongoing search term analysis, negative keyword management, and competitive research
Produce regular performance reports and translate data into clear recommendations for leadership
Stay current on platform updates, beta features, and industry best practices across all paid channels
Affiliate Partner Management
Manage AllPosters’ affiliate program on Rakuten and other relevant networks, including publisher recruitment, activation, and relationship management
Negotiate commission structures, promotional placements, and exclusive offers with key affiliate partners
Monitor affiliate performance, identify top and underperforming partners, and optimize the program for revenue and margin
Ensure affiliate creative assets, product feeds, and tracking links are accurate, current, and compliant
Identify and onboard new affiliate partners that align with brand and audience strategy
Report on affiliate program KPIs including revenue, new customer acquisition, and cost-per-acquisition
Search Engine Optimization (SEO)
Own the SEO strategy for AllPosters.com, covering technical SEO, on-page optimization, and content strategy
Conduct ongoing keyword research to identify high-opportunity terms aligned to product categories and customer intent
Audit and improve site architecture, internal linking, metadata, page speed, and crawlability in partnership with the web/development team
Develop and execute a content SEO plan that drives organic rankings for priority categories and products
Monitor organic performance using tools such as Google Search Console, SEMrush, and Botify; report on rankings, traffic, and conversion trends
Identify and resolve technical SEO issues including duplicate content, redirect chains, indexation errors, and structured data gaps
Stay informed on Google algorithm updates and adapt strategy accordingly
Performance Reporting & Cross-Channel Collaboration
Build and maintain dashboards and reports that track paid search, affiliate, and SEO performance against business KPIs
Collaborate with the Lifecycle Marketing & Site Merchandising Specialist to ensure channel strategies are aligned
Partner with the creative and content teams to brief assets needed for paid and organic initiatives
Share insights with leadership on a regular cadence, highlighting wins, risks, and optimization opportunities
Tools, Automation & Process Improvement
Maintain data accuracy and feed implementation across platforms & find ways to optimize at scale
Develop scalable processes for content creation, deployment, and reporting
Skills and Abilities Deep hands-on experience with Google Ads and Microsoft Ads campaign management
Familiarity with Criteo and Meta Ads; experience with shopping/product feed campaigns
Working knowledge of affiliate marketing platforms, particularly Rakuten Advertising
Solid SEO foundation spanning technical, on-page, and content disciplines
Strong analytical ability; comfortable pulling and interpreting data from GA4, Google Search Console, and ad platforms
Detail-oriented with strong organizational and prioritization skills
Effective communicator who can translate performance data into a clear business narrative
Knowledge of licensed consumer products or high-SKU ecommerce a plus
Ability to connect marketing, product, and customer behavior into one narrative
Excellent communication skills, simplifying complex insights
Strong organizational and prioritization skills in a fast-paced environment
Deep awareness of pop culture, trends, and licensed product opportunities
Education/Experience Bachelor’s degree in Marketing, Business, Communications or related field
3–5+ years of hands-on paid search experience; agency or in-house ecommerce background preferred
Experience working with product data feeds and shopping campaigns
Proficiency in Paid search platforms (Google Ads, Bing Ads, Meta Ads)
Proficiency in Google Analytics 4, Google Search Console, and Botify
Ecommerce merchandising or product strategy
Experience in licensed consumer products or high-SKU ecommerce strongly preferred
Ability to leverage technology to gain efficiency
Comfort using AI-powered tools (e.g., Claude, ChatGPT) to accelerate research, content drafting, campaign ideation, and reporting workflows
Physical Requirements This role requires communicating effectively in person, by phone, and electronically
This role requires navigation of multiple screens for several hours at a time
This role requires observing and comprehending various data and communications, many times with colorful hues and contrast

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