Performance Marketing & SEO Specialist

AllPosters.com is hiring a Performance Marketing & SEO Specialist to take our brand to the next level! AllPosters.com, owned by Trends International LLC, is your one-stop shop for all pop-culture self expression. Our products go beyond just posters - we offer self expression to our customers through bookmarks, stickers and calendars as well. Whether your thing is Spiderman, NFL, Mickey Mouse, or K-Pop Demon Hunters, we have it all!

This role reports on-site to our Indianapolis facility Monday-Friday.

The Performance Marketing & SEO Specialist is responsible for driving qualified traffic and revenue for AllPosters.com through paid search, affiliate partnerships, and organic search. This role manages day-to-day execution across Google Ads, Microsoft/Bing Ads, Criteo, and Meta, oversees affiliate relationships on platforms such as Rakuten, and owns the technical and content SEO roadmap. The ideal candidate is analytically rigorous, self-directed, and passionate about connecting the right audience to the right product at every stage of the purchase funnel.

General Responsibilities:

Plan, launch, and optimize paid search campaigns across Google Ads, Microsoft Ads (Bing), Criteo, and Meta Ads with a focus on ROAS and revenue efficiency

Own campaign architecture including campaign and ad group structure, keyword strategy, bid management, and audience targeting

Monitor and manage daily, monthly, and annual budgets; flag pacing issues and reallocate spend to maximize return

Write and test ad copy, creative briefs, and landing page recommendations to improve click-through and conversion rates

Conduct ongoing search term analysis, negative keyword management, and competitive research

Produce regular performance reports and translate data into clear recommendations for leadership

Stay current on platform updates, beta features, and industry best practices across all paid channels

Affiliate Partner Management

Manage AllPosters' affiliate program on Rakuten and other relevant networks, including publisher recruitment, activation, and relationship management

Negotiate commission structures, promotional placements, and exclusive offers with key affiliate partners

Monitor affiliate performance, identify top and underperforming partners, and optimize the program for revenue and margin

Ensure affiliate creative assets, product feeds, and tracking links are accurate, current, and compliant

Identify and onboard new affiliate partners that align with brand and audience strategy

Report on affiliate program KPIs including revenue, new customer acquisition, and cost-per-acquisition

Search Engine Optimization (SEO)

Own the SEO strategy for AllPosters.com, covering technical SEO, on-page optimization, and content strategy

Conduct ongoing keyword research to identify high-opportunity terms aligned to product categories and customer intent

Audit and improve site architecture, internal linking, metadata, page speed, and crawlability in partnership with the web/development team

Develop and execute a content SEO plan that drives organic rankings for priority categories and products

Monitor organic performance using tools such as Google Search Console, SEMrush, and Botify; report on rankings, traffic, and conversion trends

Identify and resolve technical SEO issues including duplicate content, redirect chains, indexation errors, and structured data gaps

Stay informed on Google algorithm updates and adapt strategy accordingly

Performance Reporting & Cross-Channel Collaboration

Build and maintain dashboards and reports that track paid search, affiliate, and SEO performance against business KPIs

Collaborate with the Lifecycle Marketing & Site Merchandising Specialist to ensure channel strategies are aligned

Partner with the creative and content teams to brief assets needed for paid and organic initiatives

Share insights with leadership on a regular cadence, highlighting wins, risks, and optimization opportunities

Tools, Automation & Process Improvement

Maintain data accuracy and feed implementation across platforms & find ways to optimize at scale

Develop scalable processes for content creation, deployment, and reporting

Skills and Abilities:

Deep hands-on experience with Google Ads and Microsoft Ads campaign management

Familiarity with Criteo and Meta Ads; experience with shopping/product feed campaigns

Working knowledge of affiliate marketing platforms, particularly Rakuten Advertising

Solid SEO foundation spanning technical, on-page, and content disciplines

Strong analytical ability; comfortable pulling and interpreting data from GA4, Google Search Console, and ad platforms

Detail-oriented with strong organizational and prioritization skills

Effective communicator who can translate performance data into a clear business narrative

Knowledge of licensed consumer products or high-SKU ecommerce a plus

Ability to connect marketing, product, and customer behavior into one narrative

Excellent communication skills, simplifying complex insights

Strong organizational and prioritization skills in a fast-paced environment

Deep awareness of pop culture, trends, and licensed product opportunities

Education/Experience:

Bachelor's degree in Marketing, Business, Communications or related field

3-5+ years of hands-on paid search experience; agency or in-house ecommerce background preferred

Experience working with product data feeds and shopping campaigns

Proficiency in Paid search platforms (Google Ads, Bing Ads, Meta Ads)

Proficiency in Google Analytics 4, Google Search Console, and Botify

Ecommerce merchandising or product strategy

Experience in licensed consumer products or high-SKU ecommerce strongly preferred

Ability to leverage technology to gain efficiency

Comfort using AI-powered tools (e.g., Claude, ChatGPT) to accelerate research, content drafting, campaign ideation, and reporting workflows

Physical Requirements:

This role requires communicating effectively in person, by phone, and electronically

This role requires navigation of multiple screens for several hours at a time

This role requires observing and comprehending various data and communications, many times with colorful hues and contrast

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