Commercial Marketing Director

Who are we? At MeMed, our mission is to translate the immune system’s complex signals into simple insights that transform how diseases are diagnosed and treated. We are looking for a Commercial Marketing Director to own MeMed’s commercial marketing strategy, leading value proposition, driving competitive strategy, enabling sales execution, and ensuring strong post-launch performance and market adoption.
Key Responsibilities:

Commercial Strategy & Positioning: Define, refine, and adjust value propositions and product messaging; translate clinical and product value into compelling narratives; partner with Product, Sales, Medical, Regulatory, and Market Access to align on positioning and pricing.
Competitive Strategy: Analyze competitors, technologies, and trends; identify differentiators; anticipate competitor moves and develop response plans; equip commercial teams with competitive intelligence.
Sales Enablement: Lead development of sales collateral (pitch decks, one-pagers, product sheets, objection-handling guides); plan and deliver sales training.
Marcom Management & Demand Generation: Manage brand, PR, digital campaigns, website, trade shows, and thought leadership; lead demand and lead generation with focus on events and field-driven activities.
Proficient and Intentional Use of AI Tools: Leverage AI to increase speed, quality, and effectiveness; model AI-augmented workflows.
Post-Launch Performance & Optimization: Partner with product marketing to monitor adoption, sales performance, customer feedback, and competitive response.
KOL & Advisory Strategy: Collaborate with Medical and Scientific Affairs on KOL planning and execution.
Qualifications & Experience:

8–12+ years in commercial marketing (MedTech/IVD/diagnostics/life sciences); strong experience with sales teams and commercial leadership (global and US); proven success launching and growing medical/diagnostic products; ability to integrate AI tools; strategic and hands‑on; results-driven; strong communication and stakeholder management; experience in regulated environments; advanced degree preferred.
Location: Israel / US east coast or Boston area.

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