Creative Director

Content Director — Personal Brand & Media (Miami)
About the Role
We're looking for a Content Director to lead the daily creative engine behind a growing personal brand at the intersection of luxury real estate and menswear. This isn't a social media coordinator role — you'll own ideation, aesthetic direction, and posting strategy across multiple connected brand identities, with the daily output to match.

You will help shape a personal brand while alongside a Miami entrepreneur — a retired professional athlete, real estate broker, and menswear founder.

What You'll Own

Daily content ideation and production across Instagram (primary) and TikTok (secondary)

Daily, Videography, Photography, Editing, and UGC

Creative direction for a three-account architecture spanning personal brand, real estate business, and lifestyle/story content

Posting strategy and cadence with smart repurposing across platforms)

Maintaining a consistent brand voice and visual standard across every piece of content

Balancing two audiences at once: a broad, culture-building audience and a narrower, high-net-worth clientele

Staying close to founder input while independently driving day-to-day creative decisions

What We're Looking For

A sharp aesthetic eye and strong instincts for what performs and what elevates

Experience building content systems, not just individual posts — you think in pillars, hooks, and narrative arcs

Someone who understands luxury content done right: understated confidence and earned authority.

Comfortable working across founder-led personal brand content, business/brand credibility content, and behind-the-scenes storytelling

Self-directed — you bring ideas to the table, you don't wait for a content calendar to be handed to you

Bonus: experience in real estate, fashion, sports, or founder-led personal brands

The Standard
Every piece of content should pass one test: does the luxury on the surface carry real substance underneath it? If it reads as a flex with nothing behind it, it doesn't ship. If you get that instinctively, you'll fit right in here.

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