Organic Search & Content Strategy Director

Organic Search & Content Strategy Director
The Director, Organic Search & Content Strategy is responsible for leading EverBank's enterprise strategy for organic growth across search engines, AI-driven discovery platforms, and content ecosystems. This role owns the intersection of SEO (Search Engine Optimization), GEO (Generative Engine Optimization), and enterprise content strategy, ensuring that EverBank's content and digital presence are discoverable, authoritative, and optimized for both traditional search and AI-generated experiences. The Director drives scalable strategies that increase qualified acquisition, improve engagement, and enhance long-term customer value.

Key Responsibilities and Duties

Define and lead enterprise SEO and GEO strategy.

Own enterprise content strategy including authority, roadmap, and lifecycle optimization.

Establish best practices for SEO, GEO, and AI discovery.

Drive integration between content and organic performance.

Own organic performance metrics including traffic, conversion, and business impact.

Partner with Product and User Experience (UX) to embed SEO into site architecture and content models.

Align SEO with Paid Search to optimize efficiency.

Ensure regulatory and compliance adherence.

Establish Content Management System (CMS) workflows and content governance.

Educational Requirements

University (Degree) Preferred

Minimum Qualifications

5+ years of experience developing and executing SEO, organic search, and content strategy programs that drive measurable business growth and customer acquisition.

Demonstrated expertise in SEO best practices, including technical SEO, content optimization, site architecture, keyword strategy, analytics, and performance measurement.

Experience partnering with cross-functional teams (Product, UX, Marketing, Content, Compliance, and Technology) to implement enterprise-wide digital content and search initiatives.

Preferred Qualifications

7+ years of experience leading enterprise SEO, content strategy, and organic growth programs within highly regulated industries such as financial services, banking, or fintech.

Experience with Generative Engine Optimization (GEO) and AI-driven discovery platforms, including strategies to improve visibility in AI-generated search and answer experiences.

Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field, along with advanced proficiency in SEO tools, content management systems (CMS), and digital analytics platforms, highly preferred

Role Specific Work Experience

5+ Years Required; 7+ Years Preferred

Physical Requirements

Physical Requirements: Sedentary Work

Career Level
9IC

Posting end date: 8/3/2026

Job Seeker Notice
EverBank, N.A. is a nationwide specialty bank providing high-value products and services to consumer and commercial clients nationwide. As a pioneer in online banking, we offer convenient digital access for clients 24/7, in addition to phone banking services and a network of financial centers.

The Company's commitment is to deliver to our clients high-performing, high-yield solutions backed by exceptional service, always giving them the advantage they expect, to make the most of their money.

VEVRAA Federal Contractor

Member FDIC

Notice to Job Seekers (https://everbank.com/about/careers
otice-to-job-seekers)

Pay Range
$137,700 - $186,300

EverBank, N.A. is an equal opportunity (EEO) employer, dedicated to maintaining a work environment free of bias, harassment, discrimination and retaliation. As an EEO employer, EverBank expressly prohibits discrimination, harassment and retaliation based on protected characteristics such as race, creed, ethnicity, color, age, religion, sex, sex stereotype, pregnancy, sexual orientation, gender, gender identity, gender expression, transgender status, marital status, national origin, ancestry, physical or mental disability, genetic history and information, or military or veteran status. Providing a safe, inclusive environment is a priority at EverBank and, consistent with that mission, EverBank considers all qualified applicants for employment regardless of protected status.

We will not discharge or in any other manner discriminate against associates or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another associate or applicant. However, associates who have access to the compensation information of other associates or applicants as a part of their essential job functions cannot disclose the pay of other associates or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by us, or (c) consistent with our legal duty to furnish information.

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