Head of Campaigns & Content Technology (Salesforce Marketing Cloud)

Role Summary

The Head of Campaigns & Marketing Platforms is responsible for the strategy, delivery, operations, and modernization of Guardian's marketing activation ecosystem. This leader owns Salesforce Marketing Cloud, campaign technology, audience activation, and the integration of the marketing content supply chain into campaign execution workflows. The role partners closely with Marketing, Creative, Content, Analytics, Architecture, and Enterprise Platforms to improve speed-to-market, personalization, operational efficiency, and business outcomes.
Key Responsibilities

Marketing Platform Ownership: Own Salesforce Marketing Cloud as the enterprise platform for outbound marketing communications and campaign activation. Lead platform strategy, roadmap, operations, support, governance, and vendor management. Drive platform simplification and rationalization through consolidation of redundant technologies into Salesforce capabilities.
Campaign Technology & Delivery: Enable marketing teams to execute multi-channel campaigns at scale. Manage campaign orchestration capabilities across email, audience activation, personalization, lead nurturing, and future digital channels. Ensure campaigns are measurable, scalable, compliant, and operationally efficient.
Content Supply Chain Enablement: Partner with Creative & Content teams to connect campaign execution to the enterprise content supply chain. Integrate Salesforce Marketing Cloud with Adobe Workfront, AEM Assets, Adobe Fusion, CRM, analytics, and other marketing platforms. Improve content reuse, workflow automation, campaign throughput, and governance.
Platform Modernization: Lead migration initiatives including platform consolidations and capability rationalization. Eliminate duplicate technologies and reduce operational complexity. Drive adoption of AI-enabled marketing capabilities and automation.
Data & Personalization: Partner with Data, Analytics, and Architecture teams to enable audience segmentation, identity resolution, personalization, and campaign measurement. Ensure marketing platforms leverage enterprise customer and prospect data effectively.
Leadership: Lead a team of engineers, developers, platform specialists, and vendor partners. Establish engineering standards, operational excellence, and platform reliability. Manage budgets, roadmaps, delivery commitments, and business stakeholder relationships.
Ideal Candidate Profile

4+ years leading Marketing Technology platforms and teams.
Expertise with Salesforce Marketing Cloud.
Experience with campaign management, customer journeys, segmentation, and marketing operations.
Experience integrating marketing platforms with CRM, DAM, workflow, analytics, and content management solutions.
Strong understanding of marketing content supply chains and campaign execution processes.
Ability to lead platform modernization and technology rationalization initiatives.
Strong stakeholder management skills with Marketing, Analytics, Creative, and Technology leaders.
Experience building high-performing engineering and platform teams.
Location

Three days a week at a Guardian office in New York, NY or Holmdel, NJ.
Salary Range

Salary Range: $118,980.00 - $195,465.00. The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.
Our Promise

At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.
Inspire Well-Being

As part of Guardian’s Purpose - to inspire well-being - we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues. Explore our company benefits at www.guardianlife.com/careers/corporate/benefits. Benefits apply to full-time eligible employees. Interns are not eligible for most company benefits.
Equal Employment Opportunity

Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.
Accommodations

Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact MyHR@glic.com. Please note: this resource is for accommodation requests only. For all other inquires related to your application and careers at Guardian, refer to the Guardian Careers site.
Visa Sponsorship

Guardian Life is not currently or in the foreseeable future sponsoring employment-based visas (e.g., such as an H-1B). In order to be a successful applicant, you must be legally authorized to work in the United States, without the need for employer sponsorship/support now or at any time in the future.
Guardian Life

Current Guardian Colleagues: Every day, Guardian helps our 29 million customers realize their dreams through a range of insurance and financial products and services. Our Purpose, to inspire well-being, guides our dedication to the colleagues, consumers, and communities we serve. We know that people count, and we go above and beyond to prepare them for the life they want to live, focusing on their overall well-being - mind, body, and wallet. As one of the largest mutual insurance companies, we put our customers first. Behind every bright future is a GuardianTM. Learn more about Guardian at guardianlife.com.

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