Socket.dev is hiring: Media Planner in New York City

Company Overview

Crossmedia is a global media independent company committed to doing media and business the right way, guided by the principles of TRUST, REASON, and the Pursuit of HAPPINESS. Founded in New York in 2000, it is one of the largest minority‑owned full‑service media planning and buying agencies in the United States. With more than 500 Crossmedians worldwide and offices in New York, Philadelphia, London and Germany, we serve clients such as U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment and Edible Arrangements.

Job Summary

We’re hiring a cross‑channel Media Planner to manage day‑to‑day planning responsibilities. The Planner focuses on strategic media plan development and is able to discuss the holistic plan narrative, tactical details and campaign performance. The role requires proximity to New York City and offers a hybrid work arrangement that combines on‑site work with remote flexibility.

Core Responsibilities

• The Planner maintains and grows a foundational knowledge of both online and offline media channels


• Collaborates with Investment, Redbox (Analytics) and Strategy team members to ensure actionable audience insights are incorporated into strategic recommendation


• Manages weekly status calls and serves as the main point of contact with clients


• Manages client budgets and upkeep of flowcharts to maintain holistic media plan accuracy


• Monitors the pulse on changing media and client trends


• Collaborates on tactical presentations with the Investment team, assuring a clear story and approach which is built around the strategic presentation


• Masters tools like Vivvix/Pathmatics, YouGov, MRI/Simmons, Infegy, Commspoint, RBOO and NMI and questions data and usage rigorously


• The first ‘gatekeeper’ and reviewer for Assistant’s work


• Articulates a strong understanding of quantitative media strategy elements – media mix, role of channel, reach and frequency, flighting strategy, etc.


• Fully comprehends client business objectives and the role media is meant to play in accomplishing them


• Proactively encourages media + creative integration through cross‑agency presentations and timelines

Quality Focus

• Develops holistic, strategic media plans in partnership with Supervisors and Directors


• Understands target audience behaviors & drivers and works with Investment team to translate those qualities into actionable segments


• Successfully interrogates tactical plan details to ensure strategy pull through


• Understands media metrics beyond the brilliant basics, including layers of quality, effectiveness, etc.


• Encourages thinking outside of the box


• Develops strategic media POVs for clients

Personal Development

• Participates in training programs to enhance their professional growth


• Mentors Assistant Planner; provides ongoing feedback and reviews to guide growth


• Displays a high level of personal dedication and motivation


• Positively contributes to our culture


• Troubleshoots team issues and concerns


• Builds esprit de corps through strong team communication

Requirements

• Bachelor’s Degree


• 2‑3 + years of experience in media planning at an ad agency


• Ability to juggle multiple client projects and responsibilities and meet deadlines


• Attention to detail and organizational skills while working in a fast‑paced environment


• Strong written and verbal communication skills


• Excellent analytical and math skills


• Capable of working independently and managing projects from start to finish


• Experience with managing and mentoring junior team members


• Takes initiative in acquiring new skills and taking on a workload


• Professionalism and confidence in working with vendors, team members and clients


• Proficiency in Microsoft Office Suite, especially a very high proficiency in working in Excel is a must requirement

Benefits

• Flexibility to work in hybrid manner with in‑office and work from home options (depending on role)


• Open/Flexible PTO with US & UK specific policies


• Sponsored healthcare options and agency‑wide physical & mental health support


• 401(k) with company match (USA), and generous Pension (UK)


• Paid sabbatical at significant milestone anniversaries


• Generous paid parental leave policy


• Life milestone recognition & support


• The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)


• Cell phone/tech reimbursement


• Student Loan payment plan (US)


• Tuition reimbursement


• Learning & Development and training programs

Physical Demands

• Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time


• Ability to stand, bend, and reach


• Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer


• The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations


• The ability to observe details at close range (within a few feet of the observer)

Equal Employment Opportunity Statement

Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.

All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job‑related duties as requested by their supervisor/manager (within guidelines and compliance with laws in the US and UK).

Continued employment remains on an “at‑will” basis. Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990 (US‑based).

In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Crossmedia, please email people.team@xmedia.com (US based candidates).

Salary range $63k – $75k. Compensation is determined on the skills, qualifications and tenure of the applicant.