Content Designer

Summary

Content designers at Meta craft simple, straightforward and human experiences. Approaching design through the lens of language, we leverage our expertise in user experience design, design thinking and product strategy. Come join our team to create and shape great, intuitive products and services used by billions of people around the world every day.You’ll be expected to design and deliver product flows, new features, in-product language, content frameworks, navigation, product naming and more, for platforms including mobile, desktop, AR/VR and hardware. The Meta Content Design team is one of the largest and most established in the world, and includes people at various stages in their careers and from a range of backgrounds.
Required Skills

Content Designer Responsibilities:
Design, edit and test clear, compelling in-product language to help users and teams meet their goals. This includes product flows, interface language, education materials, product names, navigational nomenclature, terminology, taxonomies and other content across Meta products and experiences

Apply systems thinking to the product, whether it’s defining extensible design system guidance, conducting audits of existing experiences or creating information architecture

Use your familiarity with how code works in software. This may involve doing things like updating language in code with internal tools, reviewing code to ensure the in-product language is as intended, or creating the logic to personalize the experience for a user

As a thought leader, give and solicit feedback from your peers from every discipline, in service of building the best products

Use Figma to illustrate ideas and design solutions

Create high-fidelity design mocks and sometimes prototypes using components in Figma, and use them to drive decision-making with cross-functional stakeholders

Collaborate daily with peers across disciplines, including engineering, design, research, marketing and data science, to take products from conception to launch

Regularly facilitate sprints and workshops to help align teams around a common problem to solve, goal, purpose, or range of solutions

Partner with our internationalization team to ensure product experiences are of the highest quality in every language

Demonstrate sound judgment and lead product decisions, team direction and strategy

Independently and proactively identify and work on projects that span multiple teams. This may involve driving alignment for key leaders, other stakeholders and product strategy

Create internal networks to build community, provide mentorship and develop skills of other content designers

Minimum Qualifications

9+ years’ experience in UX/Content Design

Examples of wireframes, design mocks or prototypes authored using design tools, that have been used to express concepts and drive solutions with leaders from all disciplines

Expertise with simplifying and persuasively communicating complex ideas to company leaders

Familiarity with tools for managing and updating content at scale

Examples of work in design systems and systems thinking

Demonstrated experience identifying and creating projects with minimal direction and handling a large degree of ambiguity

Preferred Qualifications

Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

Flex-ready operating model — proven ability to context-switch across projects, partner orgs, and problem altitudes (from high-level strategy to in-product UX writing) while maintaining quality and momentum

Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

AI-native content design fluency — experience with model design, generative AI logic, and defining assistant behavior and tone at the systems layer (not just surface-level copy)

Senior IC leadership — ability to seamlessly step into complex, ambiguous spaces and lead content direction without heavy ramp time, including workstreams on the critical path for major product launches

Consumer storytelling expertise — strong instincts for crafting clear, compelling narratives in user-facing product experiences

Cross-functional leadership — can serve as the CD lead on a workstream, earning trust from product, engineering, and design partners quickly

Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

Public Compensation

$178,000/year to $240,000/year + bonus + equity + benefits
Industry

Internet
Equal Opportunity

Meta is proud to be an Equal Employment Opportunity and affirmatively action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.

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