Senior Marketing Manager

Overview:

Leads a pursuit pod in the marketing team for a select region. Owns narrative quality, team performance, and delivery outcomes for assigned pursuits that drives win rates and client impact. Accountable for ensuring each pursuit tells a compelling, differentiated story while developing high-performing pursuit talent. Seeks opportunities to provide support in order to achieve firm values and goals. Manages the firm's resources (people, processes and tools) and assignments with proficiency, fluency and aptitude.

Responsibilities:

Owns and is accountable for pod-level performance metrics, including win rates, quality scores, and overall delivery health

Leads narrative strategy for complex and high-profile pursuits, ensuring clarity, differentiation, and alignment with client needs and win themes

Establishes and reinforces quality standards and best practices that result in consistent, compelling marketing deliverables

Provides strategic review and guidance to the team, focusing on message, structure, and positioning

Ensures marketing outputs align with firm strategy, brand standards, and pursuit objectives

Leads and develops respective Marketing team, fostering accountability, growth, and high performance

Balances workloads across the team to maintain sustainable delivery while meeting business demands

Identifies skill gaps and development opportunities and partners with team and leadership to implement development plans

Tracks and analyzes pod performance metrics, including win rates, rework levels, utilization, and delivery timelines; regularly reports metrics to marketing leadership

Translates data and trends into actionable insights to improve processes, quality, and efficiency

Works closely with studio leaders to support their business development program as the go-to and trusted source for business development efforts

Collaborates with practice pursuit strategists on competitive intelligence, client and competition research to support pursuit efforts

Oversees and ensures successful completion of qualifications packages, proposals submissions and interview collateral

Oversees the pursuit submission process with pursuit team on go
o-go efforts, pursuit strategy, requirements, scheduling, assignments and maintains deadlines

Oversees regional project information, stories and milestones for use in marketing materials, in collaboration with practice marketers and marketing resource manager

Qualifications:

Professional degree in Marketing, Communications or an equivalent combination of education and experience

Typically with 8+ years of professional services pursuit marketing experience

Previous experience with A/E/C firm preferred

Proficiency in InDesign

Experience in Photoshop and Illustrator preferred

Proficiency in MS Office Suite, including Microsoft Word, Excel and PowerPoint

Excellent writing skills with experience in graphically designed page layouts

Excellent attention to detail and commitment to excellence

Excellent project management, interpersonal skills and the ability to interact with all levels of staff and customers; ability to forge trusting relationships within a diverse team

Strong presentation skills

Strong organizational skills and the ability to work on multiple projects at the same time

Ability to manage team with diplomatic and collaborative leadership style which puts value on relationships and collaboration, both internal and external

Ability to communicate and present ideas in a clear, concise and professional manner both verbally and in writing

Ability to proactively problem solve and apply innovative solutions

Ability to collaborate and encourage collaboration in a team environment, and ability to work independently and prioritize work

Ability to effectively meet deadlines at expected quality

Travel may be required

HKS is an EEO/AA Employer: M/F/Disabled/Veteran

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