Vice President - Channel Marketing - Private Wealth

Vice President, Wealth Management Marketing

Join Hamilton Lane, a global leader in private markets, as we scale to meet the demands of our growing client base. Here, you'll work with ambitious, high-performing teams built on integrity, candor, and collaboration, backed by our market-leading data and technology. We invest heavily in our people and our partners, giving you the platform to enrich lives, safeguard futures, and grow your career.
The Opportunity:
We're hiring a Vice President, Wealth Management Marketing to own the marketing strategy and execution for the private wealth channel in the Americas. You'll set the go-to-market strategy across RIAs, independent broker-dealers, wirehouses, and private banks, and be accountable for driving measurable impact against it not just awareness, but conversion and client acquisition.
Your responsibilities will be to:
Own the marketing strategy for the Americas private wealth channel across all client touchpoints, with the goal of expanding Hamilton Lane's reach, deepening client relationships, and acquiring new clients
Translate distribution priorities into a clear marketing plan: audience segmentation (RIAs, IBDs, wirehouses, family offices), campaign calendar, content strategy, and channel mix
Define how Hamilton Lane's brand and value proposition show up distinctly in the wealth channel
Drive channel strategy; how paid, owned, and earned work together to build the brand and drive business objectives
Lead integrated campaigns for fund launches, share class expansions, and Evergreen product milestones, spanning digital, content, events, and advisor-facing tools
Partner with product and marketing teams on thought leadership, market commentary, and educational content that helps advisors talk to clients about private markets
Own the advisor- and client-facing content and materials that support the sales process
Build repeatable playbooks for new fund launches and product placements across channel partners
Serve as the primary marketing partner to the private wealth sales organization

wholesalers, internal sales, and key account teams

building the tools, content, and campaigns that make them more effective in the field
Partner with the Head of Private Wealth and regional sales leadership to identify where marketing can move the needle on conversion, not just awareness
Your background will include:
7+ years of marketing experience, with meaningful time in private markets, alternative investments, or broader asset/wealth management
Direct experience marketing to financial advisors, RIAs, or the wealth management channel. You understand how advisors make decisions and what moves them.
A track record of owning integrated campaigns end-to-end: strategy through execution, across content, digital, and events
A self-starter who spots the opportunity before being asked and figures out how to get it done
Strong analytical skills, with the ability to turn data into clear recommendations rather than just reporting on it
Sharp writing and communication instincts; you can translate complex investment concepts (Evergreen structures, drawdown vehicles, GP/LP economics) into content that resonates with advisors and their clients
Fluency with marketing technology platforms (e.g., CRM, digital marketing tools, Seismic)
A builder's mindset with genuine enthusiasm for shaping a growing strategy, not just running an established playbook
Benefits
At Hamilton Lane, our benefits philosophy is simple: to provide our employees with a competitive suite of benefits and services to help navigate through the complexities and challenges of working, living, raising a family, and eventually retiring. To do this, Hamilton Lane offers the following benefits:
Enhancing Your Physical and Emotional Health
Employees have access to healthcare coverage, mental health resources, health & fitness reimbursement program, and Wellness Rewards Program.
Developing Your Career
Tuition and certification reimbursement programs are available, along with continual education and development trainings for you to grow with Hamilton Lane.
Supporting Your Family & Community
For our communities, Hamilton Lane provides paid time off to volunteer and compensates for referring qualified candidates that join our team.
For growing family, we offer an adoption reimbursement program, paid time off for new parents and newlyweds, and provide travel support for nursing parents.
Safeguarding Your Financial Wellbeing
Hamilton Lane contributes to retirement programs and offers an employee stock purchasing plan.
Hamilton Lane is an affirmative action-equal opportunity employer. All qualified applicants will be considered for employment without regard to their race, color, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expression, disability, genetic predisposition, veteran or military status, status as a victim of domestic violence, a sex offense or stalking, or any other classification prohibited by applicable law.
If you need a reasonable accommodation to complete your application, please contact Human Resources at humanresources@hamiltonlane.com.
Hamilton Lane is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Hamilton Lane via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Hamilton Lane. No fee shall be paid in the event the candidate is hired by Hamilton Lane as a result of the referral or through other means.