Digital Communications Manager

Communications Electronic Media Manager
POSITION DETAILS
Lehman College is seeking a web content manager to oversee Lehman College's web presence and manage the day-to-day content management of lehman.edu and third-party sites. The position requires a combination of creative design and technical experience to put design into practice; maintaining an easy-to-use, elegant, and informative site. This position reports to the Director of Communications and Marketing.

In addition to the CUNY Title Overview, duties and responsibilities include but are not limited to the following:

Develop and customize web content management tool (Terminal 4) to streamline internal processes and create a website that better engages with external users

Design and create engaging web pages that present information clearly and succinctly

Implement and enforce SEO best practices, including for AI search (AEO), for content creators across the site

Be responsible for content optimization and successful organic search ranking of lehman.edu and other web properties.

Establish and maintain internal processes and protocols following industry-standard best practices for versioning, security, and ADA compliance

Work directly with faculty and staff stakeholder groups to ensure alignment to Lehman College brand and style guidelines

Act as liaison between Communications and Marketing, and Information Technology for backend web site support; as well as necessary, external vendors; communicates with cross-functional teams to identify challenges and improvements to processes; recommends ways to keep lehman.edu, home page, other landing pages and microsites up to date.

Collaborate with the media relations, writers, graphic design, social marketing and multimedia teams

QUALIFICATIONS
Bachelor's degree and six years related experience required.

Knowledge and Skills

Bachelor's degree in digital marketing, journalism or communications and six years of experience in developing web content, preferably for higher education

Ability to organize and present information on the web in ways that are intuitive to an end user

Excellent writing and editing skills

Adept at using tags, categories, SEO keywords, AEO, and other metadata to maximize reach and relevance of content

Familiarity with web accessibility standards for written and visual content and application of styles

Experience in using data analytics and user testing to guide decision making and revisions

Proven understanding of search engine optimization and answer engine optimization tactics, both content and technical, and the impact of each tactic

Ability to work occasional nonstandard business hours, including evenings and weekends, when warranted by College

Strong analytical mindset and critical thinking skills

Proficient in Google Analytics, use of CMS, Adobe Photoshop or similar editing software

CUNY TITLE OVERVIEW
Manages electronic, online and multi-media communications, providing editorial, technical and production expertise.

Consults with client staff to assess needs and determine design and technical specifications

Plans communications messages, formats, and designs which meet clients' needs and have impact with the intended audience(s)

Coordinates the efforts of internal and external professionals to implement and disseminate electronic media projects

Creates and maintains databases, archives, and other content associated with electronic media projects

Develops production policies and standards and adheres to communications and branding standards

Supervises staff as needed

Performs related duties as assigned.

CUNY TITLE
Higher Education Associate

FLSA
Exempt

COMPENSATION AND BENEFITS
Salary commensurate with education and experience,$83,681.

CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development.

We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off.

Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.

CLOSING DATE
Review of applications to begin on August 20th and continue until the successful candidate has been identified.

JOB SEARCH CATEGORY
CUNY Job Posting: Managerial/Professional

EQUAL EMPLOYMENT OPPORTUNITY
CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.

Job ID
32569

Location
Lehman College

Job Type
Full-Time

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