Vice President of Marketing

The Vice President of Marketing is responsible for leading the development and execution of Complete Care's enterprise marketing strategy in support of the organization's growth objectives. Reporting to the Chief Growth & Strategy Officer, this leader translates enterprise growth priorities into coordinated brand, communications, digital, creative, reputation, and recruitment marketing strategies that produce measurable results. The Vice President creates and leads an integrated Marketing organization, establishes consistent brand standards across the enterprise, and partners closely with Business Development, Operations, Human Resources, Clinical Leadership, and Executive Leadership to strengthen market position, support occupancy growth, engage internal and external audiences, and elevate the Complete Care brand.

Major Duties and Responsibilities of Vice President of Marketing
Develop and execute the enterprise marketing strategy in alignment with Complete Care's growth strategy and organizational priorities
Translate enterprise growth priorities into integrated marketing plans, campaigns, communications, and measurable deliverables
Create and lead one integrated Marketing organization with shared priorities, clear accountability, and consistent performance standards
Lead enterprise brand strategy and ensure consistent application of Complete Care's brand identity, voice, messaging, and standards across all locations and channels
Oversee Marketing & Creative Services, Brand & Communications, Digital Marketing, Social Media, Public Relations, Reputation Management, and Employer Branding
Serve as the organization's senior marketing subject‑matter expert and advisor to the Chief Growth & Strategy Officer and Executive Leadership
Partner with Business Development and Operations to develop market‑specific marketing plans that support occupancy, referral growth, service line growth, and local market priorities
Develop and execute integrated campaigns supporting referral development, consumer awareness, strategic partnerships, service offerings, and organizational initiatives
Oversee the organization's digital presence, including website strategy, search engine optimization, paid media, social media, email marketing, digital content, and online reputation
Lead public relations, media strategy, crisis communications, executive communications, and external messaging in partnership with Executive Leadership
Lead internal communications strategies that strengthen organizational alignment, employee engagement, and awareness of enterprise priorities
Partner with Human Resources and Recruiting to develop and execute recruitment marketing, employer branding, and employee value proposition strategies
Establish and maintain enterprise marketing standards, approval processes, campaign calendars, and service expectations for field and corporate stakeholders
Develop, manage, and optimize the marketing budget, vendor relationships, agency partnerships, and external resources
Develop and maintain a marketing performance scorecard measuring campaign effectiveness, marketing ROI, digital engagement, brand reputation, recruitment marketing performance
Use market intelligence, audience insights, competitive analysis, and performance data to guide marketing decisions and resource allocation
Evaluate and implement marketing technology, automation, analytics, and AI solutions that improve efficiency, personalization, and measurable results
Build, mentor, and develop a high‑performing Marketing team with strong succession planning and professional development
Represent Complete Care with industry partners, community organizations, media contacts, and other external stakeholders as appropriate
Participate in growth, operational, census, executive leadership, and strategic planning meetings and support special projects and enterprise initiatives

Additional Assigned Responsibilities of Vice President of Marketing
Promote a culture of compliance and ethical conduct
Maintain confidentiality of protected information
Support resident rights and quality initiatives
Participate in emergency preparedness activities
Complete required education and compliance training

Required Qualifications of Vice President of Marketing
Bachelor's degree in Marketing, Communications, Business, or a related field required; Master's degree preferred
Minimum five years of progressive marketing leadership experience, including leading a multi‑functional marketing team
Healthcare, senior care, post‑acute care, or complex multi‑site organizational experience strongly preferred
Demonstrated success developing and executing enterprise marketing strategies that produced measurable business results
Experience leading brand, communications, digital marketing, public relations, creative services, reputation management, and marketing analytics
Demonstrated ability to integrate multiple marketing functions under one strategic vision and build strong partnerships with Operations and Business Development
Strong financial acumen with experience managing budgets, vendors, agencies, marketing technology, and return‑on‑investment measurement
Exceptional executive communication, organizational leadership, change management, and stakeholder management skills

Leadership Competencies of Vice President of Marketing
Enterprise Marketing Leadership
Strategic Thinking
Brand Stewardship
Business Acumen
Executive Presence
Cross‑Functional Leadership
Creative Direction
Data-Driven Decision Making
Communication & Influence
Innovation
Accountability
Talent Development

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