Senior Brand Manager

Summary/Objective

The Brand Manager - Dairy Brands leads growth platforms across emerging dairy and snacking occasions. This role identifies opportunities, builds compelling propositions, and brings new products or brands to market.

Essential Responsibilities

Brand Strategy & Portfolio Leadership - Identify new growth opportunities across dairy and snacking.
Commercial Project Leadership - Lead initiatives from concept through launch with cross-functional teams. Includes opportunity to plan limited test launches and scales national launches.
Global Engagement - Lead/participate in projects with cross-functional global team members (not limited to, but largely in France) to evaluate & commercialize brands/products.
Financial Management - Build business cases and evaluate profitability for new initiatives. Manage day-to-day budget across multiple initiatives.
Consumer & Market Insights - Use consumer research, positioning work, and product testing to guide innovation.
Marketing Execution - Develop positioning and launch strategies for new products.
Communication & Agency Leadership - Align stakeholders and agencies around launch initiatives.
Innovation Pipeline - Build and manage new product concepts and brand extensions.
Packaging - Develop packaging that supports differentiation and operational feasibility.
Events - Represent the brand at innovation forums and industry events.
Competencies

Strong business and financial acumen with ownership mindset
Ability to translate insights into strategic action; including experience with retail sales data resources like Nielsen, Circana, Numerator, etc.
Commercial leadership across cross-functional teams
Strong organizational and prioritization capability
Confident communication with senior stakeholders
Experience leading agency partners
Deep understanding of CPG brand management
Advanced Excel and PowerPoint skills
Curiosity for consumer and category trends
Reports To

VP of Marketing, Dairy Brands

Qualifications

Bachelor's degree in Marketing, Business, or related field required; MBA preferred. 5-8 years of experience in consumer packaged goods marketing with experience launching new products or brands preferred.
French language skill are a benefit but not required.