Senior Director of Head of Marketing (Data Licensing and AI Services)

AI is only as good as the data that trains and powers it. As Head of Marketing for our Data Licensing & AI Services, you will leverage Shutterstock’s world-class library of over 1 billion ethically sourced assets along with its growing list of AI partners and services offerings to position us as the premier foundational infrastructure partner for the world’s leading tech companies and LLM developers. You aren’t just marketing a product; you are shaping the future of ethical AI
Architect the GTM Playbook: Design, launch, and scale the global marketing blueprint for the AI Data Licensing business unit, transforming high-level business goals into measurable market share
Accelerate Enterprise Revenue: Build a high-velocity demand generation and lead-nurturing engine that directly fuels the enterprise sales pipeline and unlocks new channel partnerships
Define the Category Market Fit: Turn deep industry analysis, competitor tracking, and AI/ML customer insights into actionable growth strategies that capture untapped market segments
Orchestrate Global Campaigns: Lead the lifecycle execution of targeted marketing campaigns that demonstrably move the needle on new customer acquisition and long-term retention
Establish a Data-Driven Culture: Build out the marketing tech stack, attribution models, and KPIs needed to relentlessly optimize campaign performance and maximize ROI
Unify the Brand Matrix: Act as the ultimate cross-functional bridge, seamlessly aligning the AI division’s specialized goals with central Shutterstock brand, product, and operational resources
Command Industry Thought Leadership: Position Shutterstock as the definitive voice in ethical AI training data by securing tier-one speaking tracks, designing high-impact industry events, and producing elite B2B content
Influence Executive Strategy: Serve as the core marketing stakeholder for the business unit, delivering data-backed insights directly to senior leadership to shape the future direction of the company
Benefits

Flexibility: We offer a hybrid model that’s centered around flexibility and enabling collaboration, innovation, and accountability—no matter where we are.
Connection: Whether online or on site, we make sure there are plenty of ways to connect and have fun.
Recognition: We never miss an opportunityto celebrate our achievements and commend great work through our global recognition program.
Empowerment: We offer generous and competitive compensation packages, PTO, wellness initiatives, on-and-off working hours, tuition reimbursement, and an employee referral bonus.
Growth: Our SkillUP Program lets you take ownership of your personal development through virtual learning offerings.
Belonging: Our goal is to build a workforce that’s representative of the diverse global community we serve, and where all employees can come to work as their authentic selves.
This position requires a strategic thinker with a deep understanding of market dynamics and customer needs, as well as experience in B2B content and digital solutionsThe ideal candidate will be comfortable developing high-impact strategies, identifying market opportunities, and working cross-functionally to bring those strategies to life and possess a deep understanding of the AI model training market, AI and ML technologies, trends, and applicationsCollaborative Leadership: Exceptional communication and presentation skills with a track record of successful cross-functional collaboration, particularly with revenue, product, and customer advocacy teamsExperience: 7-12 years in B2B marketing with a focus on content, technology, data, AI and/or digital media solutions, including experience in lead generation, establishing and nurturing channel partnerships, customer acquisition, and lifecycle managementMarket Insight: Strong understanding of market dynamics, customer needs, and competitive positioning within the content solutions industryEducation: Bachelor’s degree in Marketing, Business, or a related field; advanced degree preferredAnalytical Skills: Proficiency in marketing analytics tools (e.g., Google Analytics, CRM, and marketing automation systems) and a data-driven approach to campaign optimizationStrategic Vision: Proven experience in developing and executing comprehensive and effective marketing strategies that drive business growth and customer retention

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