Growth Lead, Playbook Marketing & GTM

Better Collective is seeking a Head of Marketing & Growth to own the full marketing function for Playbook and drive new user acquisition and retention. You will collaborate with the GM of Playbook, product, analytics, design, and engineers to set strategy, execute campaigns, optimize spend, and go-to-market for new feature launches.
You will lead end-to-end GTM planning, manage multi-channel campaigns, and own growth metrics across paid, organic, and CRM, shaping a scalable growth engine for

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