Product Marketing Manager

Product Marketing Manager – RTC & Conversational AI
Agora is looking for a strategic, hands-on Product Marketing Manager to help shape how we bring our real-time communications and Conversational AI products to market.

This role sits at the center of our GTM team and will own product launches, positioning, messaging, content strategy, competitive insights, and sales enablement. You’ll help translate Agora’s platform vision into clear market narratives, customer‑ready stories, and revenue‑driving programs.

You’ll work closely with Product, Sales, Solutions Architects, Developer Relations, Growth, Field Marketing, and Marketing leadership to drive product adoption, improve message clarity, and help Agora strengthen its leadership in RTC, voice/video, and AI‑powered communication.

What You’ll Do

Own product and solutions messaging for Agora’s RTC and Conversational AI portfolio

Create core PMM content, including solution briefs, one‑pagers, pitch decks, demo decks, sales playbooks, battlecards, FAQs, and launch materials

Lead GTM planning for new products, features, and solutions, including audience definition, positioning, launch strategy, objectives, and pricing/packaging input

Build sales playbooks with clear value propositions, use cases, competitive narratives, and market‑specific messaging

Partner with Product Management to bring customer, market, and competitive insights into roadmap discussions

Build and maintain sales and partner enablement programs, including live enablement sessions for Sales and GTM teams

Conduct ongoing market, customer, and competitive research and turn findings into clear recommendations for Product, Marketing, Sales, and leadership

Work with Growth and Field Marketing to ensure messaging is consistent across the website, campaigns, events, webinars, and content programs

Track PMM impact through launch performance, pipeline and revenue influence, win/loss themes, message adoption, and content usage

Act as an evangelist for Agora’s products and category through executive briefings, webinars, events, and internal forums

What We’re Looking For

6‑8+ years of product marketing experience in B2B SaaS, PaaS, developer platforms, cloud infrastructure, or technical products

Experience marketing developer‑first products, especially SDKs, APIs, platforms, infrastructure, or technical software

Strong ability to translate complex technical concepts into clear messaging for developers, product leaders, sales teams, partners, and business stakeholders

Experience owning positioning, messaging, competitive differentiation, GTM strategy, launches, and product adoption

Ability to independently create high‑quality product marketing content across decks, briefs, playbooks, battlecards, FAQs, and sales enablement materials

Strong collaboration skills with Product Management, Sales, Solutions Architects, Developer Relations, Growth, and Field Marketing

Strong research and analytical skills, including market research, customer feedback, competitive analysis, win/loss insights, and KPI tracking

Excellent written and verbal communication skills

Comfort working in a fast‑moving, global environment with multiple priorities and stakeholders

Technical Areas We Care About
You do not need to be an engineer, but you should be comfortable working with technical products and technical audiences. Relevant experience may include:

Real‑time voice and video

Low‑latency streaming

SDKs and APIs

Developer platforms

Cloud infrastructure

Conversational AI

AI/ML‑powered products

LLMs, STT/TTS, RAG, or agentic AI

Preferred Experience

Experience at a Conversational AI, RTC, CPaaS, developer platform, cloud, AI, or infrastructure company

Experience supporting developers, software architects, solutions engineers, or technical buyers

Familiarity with tools such as Salesforce, Gong, Highspot, Seismic, or similar sales/enablement platforms

Comfort using AI tools such as Claude, Perplexity, Jasper, Grammarly, or similar tools to accelerate research and content development while maintaining originality and quality

Experience partnering with demand generation, field marketing, regional marketing, or growth teams on integrated GTM programs

Work Location
This is a hybrid role based in our Santa Clara office. The role requires in‑office presence three days per week, generally Tuesday through Thursday.

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