We are seeking a results-driven IT Admin Assistant / SEO Specialist to work directly with the Founding Partner in managing and growing the firm's digital presence. This role blends day-to-day website and IT administration — including WordPress management and real-time site updates — with full-cycle SEO strategy and execution to drive organic traffic and client acquisition.
Position Summary
We are seeking a results-driven IT Admin Specialist / SEO Specialist to work directly with the Founding Partner in managing and growing the firm's digital presence. This role blends day-to-day website and IT administration — including WordPress management and real-time site updates — with full-cycle SEO strategy and execution to drive organic traffic and client acquisition.
Key Responsibilities
- Website & IT Administration
- Manage and maintain the firm's website on WordPress, including layout, content, plugins, and design elements.
- Make real-time website changes and updates as directed by the Founding Partner, including page edits, new content publishing, and site fixes.
- Troubleshoot basic website/IT issues and coordinate with developers or vendors when more advanced fixes are needed.
- Support the Founding Partner with day-to-day digital and administrative needs related to the firm's web presence.
- Ensure the website is consistently functional, secure, and up to date.
- SEO Strategy & Execution
- Develop, implement, and manage SEO strategies to increase organic search rankings and drive qualified website traffic.
- Conduct comprehensive keyword research and analysis to identify high-value opportunities aligned with the firm's practice areas.
- Perform on-page and off-page SEO optimization, including meta tags, headers, URL structures, internal linking, and backlink building.
- Conduct regular technical SEO audits and resolve site issues such as crawl errors, page speed, mobile usability, and structured data.
- Monitor, analyze, and report on website performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.
- Develop SEO-optimized blog posts, landing pages, and practice area pages aligned with the firm's brand voice.
- Track and report key SEO metrics including keyword rankings, organic traffic, bounce rates, and conversion rates on a regular basis.
- Stay current with Google algorithm updates, industry trends, and best practices.
- Manage and optimize local SEO efforts, including Google Business Profile, legal directory listings, and citation building.
- Identify and implement link-building opportunities through outreach, partnerships, and content marketing.
- Collaborate with marketing, business development, and leadership teams to align SEO goals with the firm's growth objectives.
- Provide recommendations and support for paid search campaigns (PPC) as needed.
- Maintain documentation of all SEO activities, strategies, and performance reports
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