Lifecycle Marketing Lead: Guest Loyalty & Growth

Backroads is seeking a Lifecycle Marketing Manager to lead the development and execution of our lifecycle marketing strategy across the guest journey—from initial inquiry to repeat travel and advocacy. You will own messaging strategy, audience targeting, and campaign development while partnering with analytics to drive engagement and growth.
This role oversees CRM operations, marketing automation, and guest nurture programs, collaborating with Creative, Content, and Brand teams to deliver

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