Lifecycle Marketing Lead - Guest Engagement & Loyalty

Backroads is seeking a strategic Lifecycle Marketing Manager to own the lifecycle strategy and guest journey from initial inquiry through repeat travel and advocacy. You will lead a small team handling email marketing, marketing automation, guest nurture programs, loyalty marketing, and direct mail, while partnering with Creative, Content, and Brand teams to ensure guest-centric communications.
You will translate customer insights, testing results, and performance data into lifecycle strategies

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