Marketing Manager

Shake Shack Singapore is seeking a commercially driven and hands-on Marketing Manager to lead the execution of integrated marketing initiatives for the Singapore market.
Reporting to the leadership team, this role is responsible for driving brand campaigns, product launches, CRM initiatives, and local marketing activities to support business growth while ensuring alignment with global and APAC brand standards.
The ideal candidate combines strategic thinking with strong execution skills and is comfortable managing multiple projects in a fast-paced environment.
Support development of the annual marketing strategy and calendar
Develop and execute integrated marketing campaigns aligned with business objectives
Identify marketing opportunities to drive sales and guest engagement
Collaborate with regional and global teams to localise campaigns
Monitor campaign performance and recommend optimisation opportunities
Brand & Communications

Manage brand campaigns and communication initiatives
Execute public relations, media and influencer/KOL programmes
Ensure brand consistency across marketing channels
Support community partnerships and local collaborations
Product Marketing

Plan and execute menu launches and LTO campaigns
Partner with Culinary, Operations and Supply Chain to ensure successful launches
Develop marketing plans and launch toolkits
Support pricing communication and product positioning
CRM & Digital Marketing

Drive CRM campaigns to improve guest retention
Manage app communications, EDMs and push notifications
Analyse guest behaviour and campaign performance
Support membership growth initiatives
Sales & Local Store Marketing

Develop and execute sales-driving campaigns
Support local store marketing initiatives
Track campaign performance and recommend improvements
Requirements

Minimum5 years of marketing experience
Experience in F&B, retail or consumer brands preferred
Proven experience managing integrated marketing campaigns
Strong understanding of brand, digital and CRM marketing
Strong project management and stakeholder management skills
Commercially minded with strong analytical skills
Excellent communication and organisational abilities
Able to manage multiple priorities in a fast-paced environment
Experience working with regional or global stakeholders is an advantage

#J-18808-Ljbffr