Social Media Content Creator & Digital Content Specialist

Social Media Content Creator & Digital Content Specialist

Location:

Irving, TX (Hybrid)

Employment Type:

Full-Time

Help Build the Future of Skilled Trades

National Trade Institute (NTI) is changing lives by helping students launch careers in the skilled trades through our online HVAC, Electrical, and Plumbing training programs. We're looking for a creative, energetic, and social-media-obsessed content creator who wants to help tell our story and grow our brand.

This isn't a corporate marketing job where you'll be buried in meetings. You'll be creating content, telling stories, filming videos, meeting students, and building a brand that inspires thousands of people to pursue a better future.

If you're constantly thinking about content ideas, know what makes a video go viral, and love creating engaging social media posts, we want to meet you.

What You'll Do
You’ll become the creative voice for the National Trade Institute brand.

Content Creation

Film, edit, and produce short-form videos for Facebook, Instagram Reels, LinkedIn, YouTube Shorts, and TikTok.

Create engaging daily content that educates, entertains, and inspires.

Capture behind-the-scenes moments, company culture, and student success stories.

Produce student testimonials and graduation videos.

Turn everyday moments into compelling social media content.

Social Media Management

Manage company and executive social media accounts.

Plan and schedule daily content across multiple platforms.

Write engaging captions and compelling calls to action.

Monitor comments, messages, and community engagement.

Stay on top of platform trends, algorithm changes, and audience behavior to continually improve content performance.

Brand Storytelling

Tell the stories of students changing their lives through education.

Highlight instructors, employees, and company culture.

Help build the personal brand of NTI's Leadership through authentic content.

Create content that strengthens our reputation and mission.

Creative Design

Design graphics, promotional images, and social media assets.

Update website content, photos, and videos.

Assist with marketing campaigns and promotional materials.

Help maintain a consistent visual identity across all platforms.

Community Engagement

Encourage students to leave Google reviews.

Build relationships with current students and alumni.

Respond to comments and messages professionally.

Help create a community people want to be part of.

Who We're Looking For
This role is perfect for someone early in their career who wants to build an incredible portfolio while making a real impact.

A recent college graduate.

A self-taught content creator.

Someone who already creates content for fun.

A social media enthusiast looking for their first marketing opportunity.

Someone who understands internet culture and what captures attention online.

You'd Be a Great Fit If You...

Understand how social media algorithms work and can intentionally create content that increases reach, engagement, watch time, and audience growth.

Use analytics and platform insights to continually improve content performance instead of relying solely on trends or intuition.

Love social media and stay current with trends.

Enjoy filming and editing videos.

Have experience with Riverside FM, Adobe Premiere Pro, Final Cut Pro, Canva, or similar editing tools.

Have a creative eye for storytelling and visual content.

Are comfortable being around people and filming interviews.

Can think independently and bring new ideas to the table.

Take ownership of your work.

Have strong writing and communication skills.

Want to grow with a fast-moving company.

Bonus Points If You Have Experience With

Reading platform analytics and using data to optimize future content

Understanding platform-specific ranking factors and audience behavior

Growing accounts through organic content strategies

A/B testing hooks, thumbnails, captions, and posting strategies

SEO for YouTube and social media search

Photography or videography

Graphic design

Meta Business Suite

LinkedIn content creation

YouTube Shorts

TikTok content

Basic website editing (WordPress or similar)

AI tools for content creation

What Success Looks Like
Within your first 90 days, you'll be helping us:

Publish engaging content every day.

Grow our audience across all social media platforms.

Increase engagement and brand awareness.

Capture powerful student success stories.

Build a recognizable personal brand for our President.

Create content that people genuinely enjoy watching and sharing.

Continuously improve organic reach, watch time, engagement, follower growth, and lead generation through data-driven content strategies.

Why Join National Trade Institute?
At NTI, we're on a mission to help people change their lives through education. Every student who enrolls has the opportunity to start a new career, earn more income, and build a better future.

Your content won't just generate likes, it will inspire someone to take the first step toward changing their life.

If you're looking for a place where your creativity matters, your ideas are welcomed, and your work has a real impact, we'd love to meet you.

Come help us tell stories that change lives.
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