Sr Digital Specialist - Digital Insights

Senior Digital Specialist – Digital Insights

The Senior Digital Insights Specialist is responsible for developing and advancing Amway's global digital measurement, analytics, and insights capabilities. This role transforms data from across the digital ecosystem into actionable insights that inform marketing effectiveness, customer and ABO engagement, and digital experience optimization.
Working across Digital Marketing, Technology, Data & Analytics, Customer Experience, and Market teams, this role connects data from web, mobile, CRM, SEO, social, content, and digital experience platforms to provide a unified view of performance and business impact. The role serves as a partner to stakeholders by delivering meaningful insights, identifying opportunities for optimization, and enabling visibility into digital performance across markets to enable data informed business decisions.
This position is responsible for establishing measurement frameworks, developing reporting solutions, supporting experimentation efforts, leading social and competitive intelligence programs, and helping teams access and apply insights through modern reporting means.
Key Responsibilities:
Digital Measurement & Insights Strategy
Cross-Channel Analytics Integration & Data Layer Partnership
Performance Reporting, Insights Experience & Enablement
Social, Brand & Competitive Intelligence
Experimentation & Optimization Insights
Data Governance & Collaboration
Required Qualifications:
Bachelor's degree in Marketing, Business, Statistics, Economics, Data Analytics, or a related field.
6+ years of experience in digital analytics, marketing analytics, business intelligence, or digital insights roles within a large, matrixed organization.
Strong experience with digital analytics platforms such as Google Analytics, Adobe Analytics, or similar tools.
Experience building dashboards and reporting systems using Power BI, Tableau, or equivalent tools.
Strong understanding of digital ecosystems including web, CRM, social, SEO, paid media, and customer experience analytics.
Experience designing self-service analytics, insight discovery systems, or AI-enabled reporting experiences.
Proven ability to translate complex data into clear business insights and executive-level storytelling.
Strong collaboration and stakeholder management skills across Marketing, Technology, Data, and global market teams.
Success in the Role:
Clear, unified view of global digital performance across all channels and markets.
Trusted and scalable digital measurement frameworks.
Strong data foundation enabled through consistent data layer, tagging, and tracking standards.
Easy, intuitive, and scalable access to insights through self-service, search, or AI-enabled discovery.
Actionable insights that improve engagement, conversion, and customer experience outcomes.
Increased effectiveness of digital marketing and content through insight-driven optimization.
Enhanced visibility into brand health, market trends, and competitive dynamics.
Strong alignment between data insights, strategy, and execution across Marketing, Technology, Data, and Market teams.
Recognition of Digital Insights as a trusted, accessible, and intelligent source of truth for digital performance and decision-making.
Amway does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need Amway immigration sponsorship (e.g., H-1B, STEM OPT, TN, etc.) now or in the future.
Helping People Live Better Lives

Amway is based in Ada, Michigan, U.S.A., with global headquarters still located on the same property where the company was founded. Family-owned and guided by enduring values, we continue to be shaped by our Founders Fundamentals. Since 1959, our heart has remained the same: helping people realize their potential. Today, that mission spans six continents and more than 100 countries and territories.