Senior Digital Media Planner

Overview

Lead the development and execution of digital media strategies for impactful B2B campaigns.
Collaborate with cross-functional teams to implement and optimize paid media campaigns.
Utilize data-driven insights to inform media planning and achieve campaign KPIs.
Stay updated on industry trends, platform updates, and competitor activities.
Work closely with external media agencies to ensure campaign success.
Contribute to brand elevation through distinctive and benefit-driven messaging.
Develop testing frameworks and provide insights on top-performing ads.

Key Responsibilities & Duties

Design and manage the right media mix for digital advertising campaigns.
Analyze target audience characteristics, behaviors, and media habits.
Launch, coordinate, and monitor digital ad campaigns for optimal results.
Maintain relationships with platforms, vendors, and media agencies.
Collaborate with teams to integrate marketing campaigns across channels.
Identify opportunities from industry trends and competitor activities.
Participate in special projects and contribute to organizational goals.

Job Requirements

Bachelor's degree in Marketing or equivalent work experience.
Minimum 5 years of marketing experience, including media planning leadership.
Proficiency in Meta, LinkedIn, Bing, and Google ad platforms.
Experience with paid media agencies and digital campaign management.
Strong analytical skills and attention to detail.
Excellent communication skills and a collaborative mindset.
Ability to multitask and manage multiple campaigns simultaneously.

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