Senior Growth Marketing Specialist (Upsell & Expansion)

Our Marketing team illuminates and evolves the global brand, driving revenue and empowering future success for our Sales team
As a leader in Zero Trust Segmentation, we are dedicated to helping organizations prevent cyberattacks and mitigate the impact of ransomware
Renowned for our innovative solutions and collaborative spirit, we foster an inclusive environment within Marketing and across the company
Join one of the industry’s most creative and dynamic teams, where you’ll discover opportunities to excel, be empowered to set ambitious goals and define your path to success!
You’ll sit at the intersection of product, sales, and customer success, building campaigns and programs that get current customers to expand their containment coverage — more of the environment segmented, new modules adopted, higher tiers
This isn’t top-of-funnel lead gen
It’s about finding customers who’ve proven out containment value in one part of their environment and giving them a reason to expand it everywhere else
Build and run expansion campaigns targeting existing accounts — email, in-product messaging, events, ABM plays
Partner with Customer Success and Sales to identify upsell triggers (usage patterns, containment wins, renewal timing, new attack surface exposure) and turn them into repeatable programs
Work with sales leaders and field marketing teams to design and execute upsell sales plays — arming reps with the right timing, messaging, and offers to expand accounts
Partner with Product Marketing to package and position new modules (cloud, endpoint, container segmentation) for the installed base
Own the metrics: expansion pipeline, upsell conversion rate, net revenue retention contribution
Test messaging and offers relentlessly — this is a role for someone who likes running experiments, not just executing a plan
Benefits

Health and Dependent Savings Accounts
Life and Disability Programs
Paid Parental Leave
Voluntary Benefit Programs
Company Sponsored Wellness Program
Wellness Reimbursement Program
Retirement Savings
Equity Opportunities
Paid time off and Paid Holidays
Employee Incentive Program
Medical, Dental, Vision Coverage
Comfortable with data: you can pull your own reports, read a funnel, and know what’s a trend versus a pattern that we need to build on
Experience running sales plays in partnership with field marketing and sales leadership
Working knowledge of breach containment and segmentation concepts (Zero Trust, ransomware containment, lateral movement, attack surface) — fluent enough to translate technical value into a business case
Bias toward action based on data, rather than vanity metrics
4+ years in growth, lifecycle, or expansion/customer marketing — SaaS or cybersecurity experience strongly preferred

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