Vice President of Marketing, Brand & Corporate Communications
About the Company
Reputable logistics company specializing in transportation, warehousing & supply chain solutions
Industry
Logistics and Supply Chain
Type
Privately Held
Founded
1927
Employees
201-500
Specialties
- warehousing
- dedicated transportation
- logistics
- drayage
- transloading
- packaging
- truckload
- reverse logistics
- less than truckload
- ltl
- supply chain management
- freight brokerage
- 3pl
- third party logistics
- food storage
- hazmat storage
- and freight management
About the Role
The Company is in search of a Vice President of Marketing, Brand, and Corporate Communications to join their Executive Leadership Team. The successful candidate will be a visionary and results-driven executive responsible for shaping the company's brand strategy, corporate communications, marketing, public relations, customer engagement, and event management. This role is pivotal as the company approaches its historic 100-year anniversary, and the VP will lead the evolution of the brand while positioning the company for future growth. Key responsibilities include developing and executing an enterprise-wide marketing and communications strategy, driving revenue growth, and enhancing the company's reputation across various industries. The VP will also be tasked with leading a marketing organization, partnering with the CEO and executive team, and serving as the executive steward of the company's brand and public image.
Applicants for the Vice President position at the company should have a Bachelor's degree in a relevant field, with an MBA preferred, and at least 15 years of progressive leadership experience in marketing, branding, communications, or commercial strategy. The role requires a candidate with a proven track record in building and strengthening nationally recognized brands, strong financial acumen, and exceptional communication and influencing skills. Experience in transportation, logistics, warehousing, supply chain, or B2B industrial marketing is a plus. The VP will be evaluated based on key performance indicators such as brand awareness, marketing-generated revenue, customer engagement, and the effectiveness of the marketing team. This is a unique opportunity to make a significant impact and leave a lasting legacy within a company that is deeply committed to its values and long-standing customer relationships.
Hiring Manager Title
Chief Executive Officer
Functions
- Marketing