Vice President of Brand & Corporate Marketing
About the Company
Innovative provider of online identity verification services
Industry
Internet
Type
Privately Held, VC-backed
Founded
2015
Employees
201-500
Funding
$76-$100 million
Categories
- Information Technology & Services
- Computer Programming
- Software
- Professional Services
- Computers
- Technology
Specialties
- digital identity
- identity verification
- compliance
- kyc
- aml
- fraud prevention
- online business
- fintech
- mobility
- crypto
- know your customer
- anti-money laundering
- online identity verification
- idv
- artificial intelligence
- sharing economy
- security
- and conversion rates
About the Role
The Company is seeking a VP of Brand and Corporate Marketing to lead the charge in establishing and elevating its brand presence in the market. This role is pivotal in defining the company's narrative, visual identity, and voice, and ensuring that it is consistently applied across all touchpoints. The successful candidate will be responsible for building and transforming the brand, with a focus on making it a leader in digital trust. Key responsibilities include owning the brand platform, developing a compelling market narrative, and leading content and thought leadership initiatives that support the company's goals. The role also involves cross-functional leadership, particularly in partnering with product and revenue marketing, and requires a strategic, data-driven approach to brand and content strategy.
The ideal candidate for this role at the company will have a minimum of 12 years' marketing leadership experience, with a strong background in B2B technology or SaaS. They should have a proven track record of building and leading high-performing teams, as well as a deep understanding of modern brand building, content strategy, and digital storytelling. Experience in a fast-paced, high-growth environment, particularly in related categories such as identity, fintech, or security, is essential. The role demands an individual with exceptional communication skills, a high standard for quality, and the ability to manage both internal and external resources to achieve business objectives. A passion for the work, a commitment to diversity, and a proactive approach to overcoming challenges are also key attributes for the right candidate.
Hiring Manager Title
CMO
Functions
- Marketing